Steve Forbes famously said that “Your brand is the single most important investment you can make in your business.” Microsoft got that message loud and clear. 31 years after its IPO, Forbes magazine ranked Microsoft the world’s third most valuable brand behind Apple and Google. And new research from GetApp shows that project managers are equally swayed by Microsoft’s cache. (more…)
Online reviews are about more than just where you should go for dinner. If you want to to get a bite to eat, you’ll probably quickly scan the reviews of top-rated restaurants nearby, noting any specific pros and cons, and then make a decision. However, for higher-ticket items – in the B2C and B2B world – reading reviews normally comes in at a different stage in the buyer journey, and serves a different purpose.
It’s unlikely you’ll leave a review a year after eating at a restaurant, but according to insight from our sister site Capterra who recently reached 200,000 online reviews, 66 percent of their reviews were written by someone who had been using the product for longer than a year.
There is a ton of data out there that talks about how important reviews are for both B2C and B2B sites, but this is mostly in terms of company reputation and trust. What about using these third party review sites as a method for lead generation instead of just boosting employer brand?
What’s in a name? Four hundred years later, the exact same sentiment from that Shakespeare quote could be applied to the sales software market – how important are brand names to small businesses choosing and using these solutions?
Everything and nothing, according to data from GetApp users. They may choose the brand names the first time round, but that’s not necessarily what they are looking for or what best fits their business.
In the name of better understanding this trend, and to find out what sales and CRM software businesses are currently using compared to what they would like to use, we analyzed data from the “I Use This” and “I Want This” features on the GetApp website (screenshot below).
The thrill of being your own boss can also bring a daunting dose of fear. If customers don’t respond to your product, your small business is likely to suffer. According to Doug Sandler, some of the most common questions that plague entrepreneurs are:
- “Will I ever make another sale?”
- “How can I stay current and up to date with my products and services?”
- “Are my customers happy?”
You’ll notice a theme here: the role of customers in keeping small businesses afloat. When customers stop buying what you sell, the whole business threatens to come crashing down. So, it’s only natural to worry about managing customer relationships.
Choosing a CRM is difficult. As the backbone of almost any sales team, having a CRM with the right features and functionality can be the difference between making or breaking a deal. With talk of artificial intelligence and machine learning dominating the future of CRM, the current state shows a much more simple story– small and medium businesses (SMBs) want automation and the ability to follow up on leads, and they’re willing to pay for it. (more…)