I’m a member of a recruitment professionals group on Facebook. It’s one of the most active and useful business-related Facebook groups I’ve seen. These hiring pros regularly (multiple times a day) post questions and open up interesting topics for (lively) debate. Recent topics have included:
- Are cover letters dead?
- Do candidates read job adverts?
- The future of applicant tracking systems
- Have you ever dated a candidate?
- Many, many, many posts debating the pros and cons of cold calling.
If small businesses excel at one thing, it’s outperforming in spite of lean budgets. When top-performing teams don’t have deep pockets, they still manage to exceed expectations. That’s partially due to the rise in free or low-cost project management software. But is cost really king when project teams select their tools of choice? (more…)
Steve Forbes famously said that “Your brand is the single most important investment you can make in your business.” Microsoft got that message loud and clear. 31 years after its IPO, Forbes magazine ranked Microsoft the world’s third most valuable brand behind Apple and Google. And new research from GetApp shows that project managers are equally swayed by Microsoft’s cache. (more…)
Online reviews are about more than just where you should go for dinner. If you want to to get a bite to eat, you’ll probably quickly scan the reviews of top-rated restaurants nearby, noting any specific pros and cons, and then make a decision. However, for higher-ticket items – in the B2C and B2B world – reading reviews normally comes in at a different stage in the buyer journey, and serves a different purpose.
For example, according to ReviewTrackers data, when choosing an auto dealership, online reviews are seven times more influential than TV ads and eight times more influential than social media ads. And when choosing a primary care physician, online reviews are seven times more influential than TV and social media ads.
It’s also unlikely you’ll leave a review a year after eating at a restaurant, but according to insight from our sister site Capterra who recently reached 200,000 online reviews, 66 percent of their reviews were written by someone who had been using the product for longer than a year.
There is a ton of data out there that talks about how important reviews are for both B2C and B2B sites,as Aroop Menon, product marketing manager for Freshsales, explains:
“In this age where information is available at the fingertips, most customers tend to explore and research extensively before choosing a product. Third part review sites are the best source for authentic information on a product as it exhibits the verified experiences of the user.”
But this data is mostly in terms of company reputation and trust. What about using these third party review sites as a method for lead generation instead of just boosting employer brand?
What’s in a name? Four hundred years later, the exact same sentiment from that Shakespeare quote could be applied to the sales software market – how important are brand names to small businesses choosing and using these solutions?
Everything and nothing, according to data from GetApp users. They may choose the brand names the first time round, but that’s not necessarily what they are looking for or what best fits their business.
In the name of better understanding this trend, and to find out what sales and CRM software businesses are currently using compared to what they would like to use, we analyzed data from the “I Use This” and “I Want This” features on the GetApp website (screenshot below).