Why Facebook Messenger is better than Apple Business Chat

Why Facebook Messenger is better than Apple Business Chat

Strolling in late to the game, AirPods in ears, Apple’s thrown its hat into the ‘instant messaging for business‘ ring with the launch of Apple Business Chat. The newest edition to Apple’s ecosystem joins the likes of WhatsApp, LINE, Messenger, and WeChat in venturing into the business sector with new messaging features. Set to launch in the fall with the release of iOS 11, Apple Business Chat will add new functionality for businesses looking to reach customers via yet another messaging platform: iMessage. (more…)

What is self-service support and why is it so important in 2017?

What is self-service support and why is it so important in 2017?

The customers of today aren’t like the customers of yesterday. Today’s customers are savvy, self-reliant, demand convenience, and are comfortable using Google to find answers to their questions. It’s a generation raised with Amazon, Airbnb, and Uber. Customers prefer to shop, book travel tickets, and order a cab without picking up the phone. They like self-service, and it’s changing how they do things in both their professional and personal lives, from recovering passwords, to booking trips.

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