Susan Baroncini-Moe is the founder of Business in Blue Jeans, a personal business coaching service. Susan helps current business owners find new business models for growth, and also acts as a guide for those wanting to transition from employee, to entrepreneur.

[00:03:20] What is Business in Blue Jeans?

“One of the reasons entrepreneurs doubt themselves is that they simply don’t know how to do a lot of the things that as business owners, we all need to know how to do.”

[00:06:43] Common traits among entrepreneurs

Susan makes special mention of a common condition she sees in a lot of her clients: grandiose ideas and big plans, but a lingering fear and feeling that they’re unqualified or incapable of doing it.

Tip: Try “Success Inventory”, which means keeping a running list of your accomplishments and moments where you’ve been successful, to prove that you are qualified.

[00:11:09] Guinness World Record holder

Few people can say that they are an officially recognized world record holder in anything. Susan holds the record for the longest uninterrupted live webcast video at 36 hours 23 seconds, which she broke in 2012.

To break the record and make time fly, Susan brought in marketing and business authors like Larry Winget, Bob Burg, David Meerman Scott, Scott Stratton, Chris Brogan, and Michael Gerber. This stream was like a masterclass in entrepreneurship and small business.

[00:16:51] Where to start when you want to be your own boss

Transitioning from employee to entrepreneur with a revenue generating business is hard. Susan shares some tips for making that transition as painless as possible, while keeping her clients from making rash decisions.

[00:20:26] All about the ‘Business in Blue Jeans’ book

Knowing that she can only help so many people via her individual coaching, Susan wrote the Business in Blue Jeans book to help those who are “chasing a business dream”.

“Whether you’re looking into starting a small business, or are chasing a dream that needs a lot of elbow grease and focus, this book will be of practical use to you.” –Amazon review

[00:22:21] Transitioning from employee to entrepreneur

[00:25:38] Going slowly and iterating vs. aggressively seeking revenue

[00:28:18] Ideas to acquire initial user traffic

One example Susan gave about a clever tactic to generate more traffic was a successful online contest. TomatoEnvy.com, a personal blog turned business founded by Brande Plotnick, hosts an annual contest to guess how many pounds of tomatoes she’ll harvest that sesason.

This contest has brought in a deluge of traffic from people eager to follow her progress and guess the correct number.

[00:35:57] Business apps Susan recommends