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17 Business intelligence influencers to follow on Twitter

If you can’t enough of the “analysis of information to improve and optimize decisions by using applications, infrastructure, tools, and best practices”, then you probably work in the field of business intelligence! If you don’t, then you probably should switch career fields because the description above is what Gartner defines as business intelligence.

Whether you are a seasoned business intelligence expert or a newbie who just read the previous paragraph and doesn’t know where to start, you’ll want to build a good reference point for keeping up with the latest news, tips, and general information regarding business intelligence. That’s why we’ve put together a list of business intelligence influencers and organizations for you to follow on Twitter.

To make the list we’ve factored in their number of followers, activity, and the quality of their tweets. Please keep in mind that these aren’t listed in any specific order. In order to visit their page, either click on the photo or the link below each description.

Business intelligence influencers to follow for a smarter Twitter feed

Kissmetrics. A leader in analytics and marketing. Kissmetrics is a tool used by businesses worldwide and the company’s blog is a must-read for people who work in digital marketing.

Follow @Kissmetrics

Robin Bloor. A commentator and expert in IT and data analytics, and founder of

Follow @RobinBloor

An up-and-coming startup in BI and analytics. SiSense is used to handle large amounts of data for companies like General Electric Target, but also small and medium-sized businesses.

@Follow Sisense

SmartData Collective. 
The Smart Data Collective Twitter account provides news and insights on analytics and is part of SocialMediaToday, which provides articles on topics such as marketing, analytics, and social media.

Follow @SmartDataCo

Optimize Smart
. Provides both entry-level analytics tips as well as more complicated guides that get into the nitty gritty of Google Analytics.

Follow @OptimizeSmart

Michelle Kiss. An analytics expert that has worked with organizations such as the Digital Analytics Association and the Analysis Exchange.

Follow @MicheleJKiss

Neil Patel.
Neil Patel is a big deal in marketing: Crazy Egg, Kissmetrics, and Quick Sprout are all his products. He’s the go-to-guy for many folks who are trying to get more traffic to their website.

Follow @NeilPatel

Bernard Marr. 
He’s a big data guru that’s released a book on just that topic. He’s got a tremendously active Twitter feed filled with news and tips regarding algorithms and big data.

Follow @BernardMarr 


Curt Monash. 
A former Harvard public policy research fellow, industry analyst, and blogger over at DBMS 2.

Follow @CurtMonash

Claudia Imhoff. Expert in business intelligence, big data, analytics, and their architectures. Founder of the Boulder BI Brain Trust.

Follow @claudia_imhoff

Howard Dresner. The creator of the term Business Intelligence. Be sure to tune in every Friday where he shares helpful info using the tag #BIWisdom.

Follow @howarddresner

Stray__Cat. The Twitter page of BI guru Augusto Albeghi. Great source for news regarding data analysis as well as data visualizations.

Follow @Stray__Cat

Mike Ferguson.
 Independent IT industry analyst that specializes in business intelligence/analytics, data management, and big data.

Follow @mikeferguson1 

Marcus Borba. 
CTO at Spark Science & Information. He provides insight into machine learning, big data, data mining, and more.

Follow @marcusborba

Cindi Howson. 
Gartner VP Research (note: GetApp is a Gartner company) that specializes in BI, data, and analytics.

Follow @BIScorecard

Avinash Kaushik. 
Digital marketing evangelist for Google and a data wizard. One of the leading authorities on web analytics.

Follow @Avinash

Jim Sterne. 
Founder of the eMetrics Summit and the Digital Analytics Association. He’s an excellent resource for making the most out of Google Analytics.

Follow @Jimsterne

What to do next

What do you think of this list? Did we miss any influencers in the business intelligence realm? Let us know in the comments below and make sure to check out our business intelligence blog for advice on how to use software to gain better insights into your small business.

Categories: Insights
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Matt Mullarkey-Toner :Matt is a writer at GetApp covering security, BYOD, and IoT. Prior to GetApp, he spent five years working for various news organizations in the United States and UK, before spending a year writing about mobile applications. His interests include cooking, the NBA, and rattling off trivial factoids.