Tech-savvy guide to CRM features and benefits for small businesses

Tech-savvy guide to CRM features and benefits for small businesses

“The customer is always right!”

You may have heard this refrain many times before, but is your customer relationship management (CRM) tool right for engaging your customers?

If you’re a small business owner or IT professional preparing to deploy or upgrade a CRM solution, choosing a feature-specific tool with the right mix of features for your customer-centric processes remains a key challenge. Even more so if you’re operating on a tight budget.

That’s why you must clearly differentiate between the core features of CRM software and features that are nice to have or optional before you purchase a solution.

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Small business tech guide for business intelligence adoption strategies

Small business tech guide for business intelligence adoption strategies

Data is no longer the “new oil.”

Though parallels have been drawn between the current data boom and the oil boom of a century ago, data has become a huge opportunity for growth that small businesses need to cash into.

Unlike oil, data is an infinite and all-encompassing ubiquitous concept that has become an invaluable “natural resource.” Therefore, data is no longer the new oil; rather, it’s the lifeblood for the likes of Facebook, Google, and Amazon, which capitalize on 2.5 quintillion bytes of data generated in a day by mobile devices, the internet of things (IoT), and other large data platforms, such as social media.

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Small business cash flow management: 5 strategies to avoid bankruptcy

Small business cash flow management: 5 strategies to avoid bankruptcy

NOTE: This article is intended to inform our readers about business-related concerns in the United States. It is in no way intended to provide financial advice or to endorse a specific course of action. For advice on your specific situation, consult your accountant or financial consultant.


“Cash is king” is a mantra that resonates with small business owners, who often struggle to find funding during the early stages of their business. However—despite the fact that a steady cash flow is one of the most critical aspects of small business success—82 percent of small businesses fail because of poor cash flow management strategy.

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The ultimate guide to robotic process automation: How small businesses can save on accounting costs

The ultimate guide to robotic process automation: How small businesses can save on accounting costs

Picture this: You have a pile of invoices and expense receipts that need to be recorded in your accounting software’s general ledger before the fiscal year ends.

You could hire contract or freelance workers to help speed up the data entry, but that’s going to be expensive, and you’ll also have to invest some time for training. One way to boost your financial data management would be to automate the process, but that sounds complicated—and expensive.

Automation technologies, such as robotic process automation (RPA), can help you transfer financial data from primary data sources such as emails and spreadsheets into your database with great accuracy and speed without the need to hire more employees.

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