Want to attract, engage, and recruit millennials? Text them

Want to attract, engage, and recruit millennials? Text them

Young professionals are quick to send perfectly-timed GIFs in their group chat and catch breaking news on Twitter, but are slow to answer a phone call from an unknown number, often letting it go to voicemail.

A key way to engage today’s workforce and attract top talent is to ditch old-school recruiting practices, like screening candidates over a phone call. Instead, communicate with millennials how they prefer to connect: over text.

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