Businesses continue to adopt collaboration technology to improve communication and productivity, but most aren’t unlocking its full potential.
In the U.K., a fifth of organizations are using some form of collaboration tech, but only 9 percent of employees in those businesses are actively using the tools to their fullest capabilities. Executives at those companies believe a lack of understanding of the tools and a lack of training are the biggest reasons employees may be failing to jump on board.
This lack of adoption is a problem, especially since “increasing employee productivity” ranks among the top three challenges for small and midsize business (SMB) leaders, according to a 2017 survey conducted by Gartner1.
Organizations that purchase collaboration software to improve productivity are setting themselves up for implementation failure, unless they commit to developing a deeper understanding of their tool’s features and communicating best practices to their entire organization.
Has your workplace changed at all since you entered the workforce? Of course it has. The landscape of the modern workplace keeps evolving, and new ways to collaborate through technology will inevitably emerge to keep pace.
Collaboration technology has been around for about 30 years, in some form or other, with email being one of the earliest and most popular.
Businesses use collaboration technology to address challenges with team synchronization, space limitations, and availability. They look to collaboration functions such as file sharing, messaging capabilities, and secure storage to meet these challenges.
The expansion of this industry isn’t slowing down, either. The collaboration software market is expected to grow to $49.5 billion by 2021, up from $26.7 billion in 2016.
This growth will witness vendors rushing to keep up with technological disruptions while customers seek the most updated technology to maintain a competitive edge and continually improve collaboration.