How Marketers Use Cognitive Bias and Create Dark Patterns to Boost Sales

How Marketers Use Cognitive Bias and Create Dark Patterns to Boost Sales

The higher up in a company you are, the more favorably you view that company. This represents a single, tiny example of bias—or prejudice in favor of or against something. However, it isn’t just upper management that is biased. On some level, everyone is biased. You might be aware of your own bias, at times reckoning with thoughts or decision making that isn’t entirely objective or reasonable.
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U.S. Privacy Laws Are Getting Messy for Advertisers

U.S. Privacy Laws Are Getting Messy for Advertisers

Gartner estimates that 50% of people on European marketing lists will be deleted by the end of 2020. While many will actively opt out of having their data processed, others will simply do nothing. In the absence of consent, or another lawful justification for processing data as defined by the EU’s General Data Protection Regulation (GDPR), companies will be legally obligated to delete their own customer data.
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6 Best Free CRM Software

6 Best Free CRM Software

GetApp has access to over 1,000,000 reviews and lists more than 40,000 software products. To help make your software selection process easier, we dug into our data to identify six of the best free CRM solutions on the market.
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Don’t Just Clean Your Data, Govern It

Don’t Just Clean Your Data, Govern It

The importance of clean data is well established, in part because the consequences of dirty data are so severe. Dirty data—or information that is inconsistent, incomplete, or inaccurate—leads to wasted resources, productivity declines, bad communication and misspent ad dollars. Although data cleansing is essential, it has to be understood in context of a broader data governance strategy if data quality is expected to be maintained long term.
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What Does CRM Do?

What Does CRM Do?

Customer relationship management (CRM) software helps businesses manage their relationships and interactions with customers and prospects. A CRM stores customer and prospect data in a central database, typically in the cloud, to help extend access to users across an organization regardless of their location.
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