What Does CRM Do?

What Does CRM Do?

Customer relationship management (CRM) software helps businesses manage their relationships and interactions with customers and prospects. A CRM stores customer and prospect data in a central database, typically in the cloud, to help extend access to users across an organization regardless of their location.
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Understanding Data Science and Analytics in Marketing

Understanding Data Science and Analytics in Marketing

Demand for data scientists continues to outstrip supply, with the field topping LinkedIn’s list of “Most Promising Jobs of 2019” (up from ninth last year), thanks to 4,000+ openings (+56% YoY) and a median base salary of $130,000. Likewise, Gartner research (available to clients) states marketing analytics now accounts for the largest share of the marketing expense budget at 9.2%, contributing to intensifying demand for high-quality analytics talent.

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Everything Is Awesome—According to Your Biased Management Team

Everything Is Awesome—According to Your Biased Management Team

To what degree does a person’s job level influence how positive they are about the organization they work for?

Responses from a GetApp survey of over 300 employees, spanning associates to top-level management, indicate business leaders consistently perceive the customer and employee experience their organization offers more positively than lower-level workers.
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Salesforce Sales Cloud Remains GetApp’s Category Leader in 2019 CRM Software Rankings

Salesforce Sales Cloud Remains GetApp’s Category Leader in 2019 CRM Software Rankings

For the second year running, Salesforce Sales Cloud topped GetApp’s CRM Category Leaders with an overall score of 81. Zoho CRM followed with a score of 76, climbing from fifth place in 2018 to second in 2019 thanks in part to a strong security score. Despite strong performance from Zoho, security was a weak point for CRM software overall—with the category averaging 7 out of a possible 20 points.

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Don’t Panic: At Least 20% of Your Employees Don’t Believe in Your Product

Don’t Panic: At Least 20% of Your Employees Don’t Believe in Your Product

Do your employees believe in the product or service your company offers? If you’re a manager, odds are that more than one in five people working for you don’t. A recent GetApp survey found that a significant portion of workers express indifference or worse, pessimism, when asked to rate their employer’s product experience.
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