Understanding Data Science and Analytics in Marketing

Understanding Data Science and Analytics in Marketing

Demand for data scientists continues to outstrip supply, with the field topping LinkedIn’s list of “Most Promising Jobs of 2019” (up from ninth last year), thanks to 4,000+ openings (+56% YoY) and a median base salary of $130,000. Likewise, Gartner research (available to clients) states marketing analytics now accounts for the largest share of the marketing expense budget at 9.2%, contributing to intensifying demand for high-quality analytics talent.

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Everything Is Awesome—According to Your Biased Management Team

Everything Is Awesome—According to Your Biased Management Team

To what degree does a person’s job level influence how positive they are about the organization they work for?

Responses from a GetApp survey of over 300 employees, spanning associates to top-level management, indicate business leaders consistently perceive the customer and employee experience their organization offers more positively than lower-level workers.
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Salesforce Sales Cloud Remains GetApp’s Category Leader in 2019 CRM Software Rankings

Salesforce Sales Cloud Remains GetApp’s Category Leader in 2019 CRM Software Rankings

For the second year running, Salesforce Sales Cloud topped GetApp’s CRM Category Leaders with an overall score of 81. Zoho CRM followed with a score of 76, climbing from fifth place in 2018 to second in 2019 thanks in part to a strong security score. Despite strong performance from Zoho, security was a weak point for CRM software overall—with the category averaging 7 out of a possible 20 points.

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Don’t Panic: At Least 20% of Your Employees Don’t Believe in Your Product

Don’t Panic: At Least 20% of Your Employees Don’t Believe in Your Product

Do your employees believe in the product or service your company offers? If you’re a manager, odds are that more than one in five people working for you don’t. A recent GetApp survey found that a significant portion of workers express indifference or worse, pessimism, when asked to rate their employer’s product experience.
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How to Fix Your CRM Failure by Improving Customer Experience

How to Fix Your CRM Failure by Improving Customer Experience

As a customer-centric business strategy, customer relationship management (CRM) has long been considered pro-customer by default. However, the evolution of CRM strategy, and the software that enables it, has led to customers playing second fiddle to profitability and revenue gains. Who took the “C” out of CRM, and can customer experience bring it back?
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CRM integrations have powerful benefits for small businesses

CRM integrations have powerful benefits for small businesses

CRM integrations are the key to ensuring your small business extracts the most value from its software and data. Use this article to determine which integrations are the highest priority for your organization and for essential tips for preparing to integrate applications with your CRM.

Your CRM software should be the place where data coalesces to help your organization better understand its customers and make more informed data-driven decisions
Your CRM software should be the place where data coalesces to help your organization better understand its customers and make more informed data-driven decisions

CRM and email integration leads to more informed, data-driven decisions

Email integration is a standard feature of any CRM, and vendors you’re evaluating should at the very least be compatible with major services such as Gmail and Outlook. Integration with your email service of choice is possible, though potentially less seamless.

The benefits from CRM and email integration span sales, marketing and customer service and include:
  • Triggers to automate emails for customers at different stages of the sales funnel.
  • History of all email communication that syncs automatically with your CRM.
  • Segmented mailing lists that better target marketing campaigns based on customer status.

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