Keeping sales people motivated and engaged is the key challenge for businesses of every size, and failing to do so will seriously hurt small businesses, which often have smaller teams and a larger dependence on sales productivity.
Lack of engagement and motivation on your sales team will result in lackluster productivity, wasted talent and resources, and reduced profits.
Despite the importance of having an engaged sales force, a shocking 87 percent of employees worldwide are not engaged, according to Gallup research
. And, the most talented employees who feel disengaged will quit their jobs with the same likelihood
as less talented employees who feel disengaged.
Businesses must find ways to actively engage sales teams, or they risk losing top performers and building an underperforming team with a high turnover rate and low productivity.
One of the reasons this is a challenge is that sales people spend a lot of time in the field, which can make them feel disconnected from life in the office. As a result, they may miss out on the camaraderie that comes from spending time with teammates.
Imagine sitting in the back of an Uber and using that time to order something healthy for yourself—let’s say, a salad or a fresh-pressed juice—and it’s delivered to you as you reach your destination and step out of the car. Or better yet, the very car you’re riding in stops to pick it up on the way. No more waiting—ever! Thanks to a new strategic partnership, this fantasy is now a reality.
Uber’s name is already synonymous with ride-hailing, even though competing services are popping up everywhere. In 2014, Uber jumped into the food delivery industry with Uber Eats.
2017 was an interesting year for social media: Facebook tried to pull Snapchat users to Instagram, Twitter doubled the character limit for tweets, and Pinterest started offering ad groups for more targeted advertising campaigns.
Using social media for marketing is considered a low cost, high return on investment (ROI) approach, so businesses are constantly testing ways they can leverage social media to establish their brand name and stay competitive.
The customers of today aren’t like the customers of yesterday. Today’s customers are savvy, self-reliant, demand convenience, and are comfortable using Google to find answers to their questions. It’s a generation raised with Amazon, Airbnb, and Uber. Customers prefer to shop, book travel tickets, and order a cab without picking up the phone. They like self-service, and it’s changing how they do things in both their professional and personal lives, from recovering passwords, to booking trips.
As more and more people have turned to social media to share their views and insights, there is a deluge of data out there, which makes it difficult to those who offer real and valuable insights.
You may be reading a lot of articles and blogs on CRM, but how many of those interest and engage you while offering something new? And – more importantly – how many of those convince you to follow their author?
Below is a list of 20 CRM experts on Twitter who we believe are the top thought leaders on CRM. Some of them are veterans while others are simply enthusiasts who love sharing their views and insights through Twitter and other social media channels.