Do you have anti-virus software to protect your business’s data? Maybe you also have firewalls and encryption technology, so you think you can just sit back and let technology protect you from a malicious cyberattack.
Sorry—but you’re wrong.
If your IT security strategy relies solely on installing an anti-virus software with no further checks or training, you are vulnerable to an attack.
The thrill of being your own boss can also bring a daunting dose of fear. If customers don’t respond to your product, your small business is likely to suffer. According to Doug Sandler, some of the most common questions that plague entrepreneurs are:
- “Will I ever make another sale?”
- “How can I stay current and up to date with my products and services?”
- “Are my customers happy?”
You’ll notice a theme here: the role of customers in keeping small businesses afloat. When customers stop buying what you sell, the whole business threatens to come crashing down. So, it’s only natural to worry about managing customer relationships.