Customers are more likely to be won over by the presence of salespeople in a store than any in-store retail marketing strategies, according to new GetApp research.
More than one third of consumers (33.8%) polled said that they are more impressed with the presence of salespeople in a store than other retail tactics such as point of purchase displays (i.e. sales promotions next to the checkout), innovative use of in-store real estate, or technologies such as video walls and way-finding kiosks.
In fact, it seems that customers still aren’t being bowled over by modern in-store technology, with only 14% of respondents saying that this tech is the thing most likely to impress them when they walk into a store – the least popular of the four options given in our survey.
Today is International Women’s Day and we’ve decided to mark the occasion by highlighting some of the top female influencers in the business world. Whether you’re a man or a woman running a small business, these industry luminaries aren’t only an inspiration – they can provide you with sound advice on how to succeed.
From marketing mentors to project management powerhouses, the women we’ve featured have reached the top of their game. Check out the selections of inspirational influencers from across a range of sectors that GetApp’s own team of hotshot writers have picked out:
A lot can happen in seven years. If you’d have told us in 2010 that Donald Trump would be president, Britain would vote out of Europe, and “Brangelina” would be no more, we would’ve dropped our iPhone 4 down the toilet in shock.
But by far the biggest deal for us over the last seven years is seeing GetApp grow to become a world leader in business software discovery. We’re humbled by the fact that since launching in January 2010 our site has now helped six million small businesses find the right tech solutions to help them grow. We’re blown away by the fact that we now have more than 5,000 apps in the GetApp product catalog. And we’re thankful that our users have left more than 75,000 reviews on our site.
As we celebrate our seventh birthday we’d like to raise a glass to our users and everyone who’s helped us along the way. Excuse us if we get a little sycophantic here but we reckon we’ve come a long way…
Wow. That came around quickly. Dreamforce 2016 is already upon on us. Starting Tuesday October 4th, the likes of U2, Billie Jean King, and Patricia Arquette (yes, it’s a crazy combo) will join 170,000 business people at the biggest SaaS and sales event on the planet.
If you’re heading out to San Francisco for Dreamforce 2016, it’s vital that you do your preparation now. With more than 2,000 sessions to attend and thousands of products to check out, it’s easy to get overwhelmed and find yourself crouched in a dark corner sobbing. Even if you didn’t manage to get in, there are plenty of ways to follow the event and gain valuable insight into how sales software and cloud technology can propel your sales team into hyperdrive.
We’ve had a look at the strongest contenders in certain categories, but overall, which are the countries that produce the most popular cloud apps. (more…)