[NEW RESEARCH] Invoices aren’t adding up for 75% of small businesses

[NEW RESEARCH] Invoices aren’t adding up for 75% of small businesses

Almost three quarters of small businesses admit that errors are made in their invoicing, according to new GetApp research.

Some businesses even confess to sending or receiving error-ridden invoices every day, while a worrying 8% admit that invoicing mistakes are being made at least once a week in their company.

Only 26% of small business owners and managers polled say they never send or receive invoices with errors in them.

The majority of those surveyed say they “sometimes” receive invoices with errors in them, although less frequently than once per week.

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[NEW RESEARCH – GetData] Small businesses are nothing without social media

[NEW RESEARCH – GetData] Small businesses are nothing without social media

Social media is the key to improving the digital presence of a small business, according to GetApp research. More than half of business owners and managers polled by GetApp say that social media has the biggest impact on their company’s digital presence.

Choosing from a list of brand building techniques, mobile web sites are another factor that have a significant impact on digital presence. According to the survey, more than 28% of respondents say that their mobile site has the biggest impact, compared to 7.6% who say that their company’s mobile app is the top method for building digital presence.

Interestingly, digital signage solutions in a company were deemed to be almost as effective as mobile apps, with 5.8% of respondents saying that it has the biggest impact on their brand’s digital presence. According to the survey, just 2.2% of respondents believe that NFC solutions such as Apple Pay and Samsung Pay reap the biggest benefit on digital presence.

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[NEW RESEARCH – GetData] Most sales teams don’t have the right tech for trade shows

[NEW RESEARCH – GetData] Most sales teams don’t have the right tech for trade shows

Sales teams are still wrangling with manual collection methods such as spreadsheets, business cards, and order forms when attending events, rather than embracing latest cloud-based trade show tools, according to GetApp research.

Almost two thirds of small business owners and managers surveyed said their sales teams use spreadsheets and business cards to do business at trade shows, and almost a fifth said they are relying on manual order form filling at events.

Despite the advantages afforded by mobile CRMs at trade shows, only a fifth of sales teams are using these at events. The use of desktop-based CRMs (13.1%) and eCommerce apps with real-time inventory updates (9.7%) were the least used of all the options, suggesting that small businesses aren’t choosing the right software for selling at trade shows.

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[NEW RESEARCH – GetData] “Make it cheap and make it quick”, small businesses tell IT support providers

[NEW RESEARCH – GetData] “Make it cheap and make it quick”, small businesses tell IT support providers

Small businesses care most about cost and response times when they’re choosing an IT support provider, according to GetApp research.

GetApp’s survey reveals that cost and response times are as important as each other for these companies when looking for an IT support solution. 34.4% of small business owners and managers polled say that cost is their main determining factor, whereas 33.8% say response times are the most important thing to look out for.

This means that less than one-third of small businesses are looking for something other than price and speed of response when choosing an IT support provider. The next most common determining criteria for solution selection is 24/7 monitoring (14.7% of respondents rank this as most important), followed by the availability of different pricing plans (13.2%).

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