As current UK Prime Minister Theresa May puts it: “If you’re a woman, you will earn less than a man.”
Backing up May’s statement, research from the Institute for Fiscal Studies shows that on average, women in paid work receive about 18 percent less per hour than men. While this is down from 28 percent in 1993 and 23 percent in 2003, the report says that the gender wage gap is essentially the same for the mid- and high-educated as it was 20 years ago.
With the aim of leveling the playing field, the UK government has introduced new gender pay gap regulations. This legislation – which came into effect in April 2017 – requires companies with more than 250 employees to report their gender pay gap information via a gov.uk website.
LinkedIn has become a bloated mess of people of all experiences, skills, and knowledge levels, calling themselves gurus, and ninjas, and influencers.
Oftentimes, people are busy sharing their own expertise in the form of LinkedIn articles and updates to stop to think about whether the people they blindly follow really do know anything about their fields, or have anything worth saying.
Here at GetApp we tried to wade through this swamp of to bring you some sales experts worth listening to who can offer some decent advice and tips to help boost your sales and improve your skills.
Deciding which sales performance management (SPM) solution to buy can take more than a year, according to research firm Gartner. Further research says that the cost of choosing and implementing a new sales solution – including license and deployment costs – is often in the high six to low seven figure range.
Luckily, software vendor evaluation and selection doesn’t have to be such a long, arduous, and costly process.
Online reviews are about more than just where you should go for dinner. If you want to to get a bite to eat, you’ll probably quickly scan the reviews of top-rated restaurants nearby, noting any specific pros and cons, and then make a decision. However, for higher-ticket items – in the B2C and B2B world – reading reviews normally comes in at a different stage in the buyer journey, and serves a different purpose.
For example, according to ReviewTrackers data, when choosing an auto dealership, online reviews are seven times more influential than TV ads and eight times more influential than social media ads. And when choosing a primary care physician, online reviews are seven times more influential than TV and social media ads.
It’s also unlikely you’ll leave a review a year after eating at a restaurant, but according to insight from our sister site Capterra who recently reached 200,000 online reviews, 66 percent of their reviews were written by someone who had been using the product for longer than a year.
There is a ton of data out there that talks about how important reviews are for both B2C and B2B sites,as Aroop Menon, product marketing manager for Freshsales, explains:
“In this age where information is available at the fingertips, most customers tend to explore and research extensively before choosing a product. Third part review sites are the best source for authentic information on a product as it exhibits the verified experiences of the user.”
But this data is mostly in terms of company reputation and trust. What about using these third party review sites as a method for lead generation instead of just boosting employer brand?
What’s in a name? Four hundred years later, the exact same sentiment from that Shakespeare quote could be applied to the sales software market – how important are brand names to small businesses choosing and using these solutions?
Everything and nothing, according to data from GetApp users. They may choose the brand names the first time round, but that’s not necessarily what they are looking for or what best fits their business.
In the name of better understanding this trend, and to find out what sales and CRM software businesses are currently using compared to what they would like to use, we analyzed data from the “I Use This” and “I Want This” features on the GetApp website (screenshot below).