What Salesforce’s Acquisition of Tableau Means for Marketers

What Salesforce’s Acquisition of Tableau Means for Marketers

Salesforce didn’t just jump on the big data bandwagon this week: It hitched its own horse to the front. On June 10, Co-Chief Executive Officers Marc Benioff and Keith Block announced an all-stock deal to acquire Tableau—a cloud-based data visualization tool—for $15.3 billion. This marks Salesforce’s most expensive acquisition to date, which says something since it has purchased 60 companies over the last 20 years.

(more…)

Share This