The best content is one that tells the reader a story. If you want to increase your conversions from content, then you want to create a story that places your customer as the hero. What are you selling that will change their life in a meaningful way?
It doesn’t matter whether you’re a start-up organization or you’ve been operating for years, your skills when it comes to writing are just as important as they’ve always been.
You’d be surprised how often you communicate through writing (in nearly everything that we do), and you’d be even more shocked when you consider how many bad habits you’ve fallen into over the years.