Blogging. It’s tough.
When you’re coming up with content ideas day in and day out, it’s easy to get frustrated. Sometimes you feel like you’re scraping the bottom of the barrel for a new idea, and you’re unsure whether the content will resonate with your audience.
On top of all that, you have a ton of goals. You want to create content that helps prospective customers, but you don’t want to leave your loyal customers behind. You want to create content that appears in search results, but you want to make sure that your content is compelling on social media, too. It’s impossible to do it all.
That’s why I’ve started using content umbrellas to help develop winning blog posts.
In this post, I’ll explain what content umbrellas are, why they work, and how you can use them to create blog posts that resonate with your readers.