[NEW RESEARCH – GetData] Blog readers are fed up with poorly written articles and sensationalist headlines

[NEW RESEARCH – GetData] Blog readers are fed up with poorly written articles and sensationalist headlines

Content marketing has saturated the online world, driving down quality content in a big way. We set out to understand what annoys people the most when it comes to the articles and blog posts they read online. Our research shows that the main frustration for a quarter of readers is poorly written content. Coming in at a close second with 22% are sensationalist headlines which fail to deliver.

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[NEW RESEARCH – GetData] SMBs are well-schooled when it comes to finding new business software

[NEW RESEARCH – GetData] SMBs are well-schooled when it comes to finding new business software

We asked over 500 SMBs (Small and Medium-sized Businesses) which resources they use when searching for new business software for their organization. While the majority, perhaps unsurprisingly, use search engines such as Google, Yahoo, etc., to start their research process, over 50 percent turn to their peers, and just under half claim to use software review sites, such as GetApp.

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[NEW RESEARCH – GetData] Over a third of SMBs are still not tracking their assets

[NEW RESEARCH – GetData] Over a third of SMBs are still not tracking their assets

A business’s assets– staff computers, operational equipment, inventory, etc – can be tracked using various different methods. However, this latest GetData research reveals that over one third of SMBs (Small and Medium-sized Businesses) are not tracking assets at all. From the same panel surveyed, 27.7 percent claim to use a simple spreadsheet or paper note to track their company’s assets, perhaps compromising the accuracy of their tracking.

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[NEW RESEARCH – GetData] Telephone and email still #1 for customer support, but you’d better be on social

[NEW RESEARCH – GetData] Telephone and email still #1 for customer support, but you’d better be on social

Consumers prefer to send an email to a company or use a web form when making enquiries or to make a complaint. For technical assistance, however, picking up the phone is the most popular choice. Although the more traditional methods of customer support, phone, and email remain an important consideration for companies, support via social media shouldn’t be ignored.

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[NEW RESEARCH – GetData] Only 50% of sales teams use a CRM to manage sales process

[NEW RESEARCH – GetData] Only 50% of sales teams use a CRM to manage sales process

Just over half of sales teams are managing their sales process with a dedicated CRM (Customer Relationship Management) solution, according to a GetData survey of small business owners. While in the same study, 50 percent of those who are using CRM claim that ‘improving the sales process’ is the biggest issue facing their sales department.

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[NEW RESEARCH – GetData] Facebook dominates as the place to follow companies online

[NEW RESEARCH – GetData] Facebook dominates as the place to follow companies online

We asked over 1,000 social media users on which social network they’re more likely to follow a company. While almost half would choose not to follow a brand or company online, when choosing between Twitter and Facebook, the contrast was stark. Over 40 percent of the panel said that they prefer to follow a company on Facebook, with just over 10 percent opting for Twitter.

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[NEW RESEARCH – GetData] Almost 2/3 of SMBs waste time searching for files in their inboxes

[NEW RESEARCH – GetData] Almost 2/3 of SMBs waste time searching for files in their inboxes

Small and medium-sized businesses (SMBs) are wasting time looking for files and required information on a weekly basis. According to our latest GetData research, nearly 2/3 of SMBs are having to dig deep into their email inbox at least twice per week to find what they’re looking for, and almost 23% do so more than 5 times per week.

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