Why Facebook Messenger is better than Apple Business Chat

Why Facebook Messenger is better than Apple Business Chat

Strolling in late to the game, AirPods in ears, Apple’s thrown its hat into the ‘instant messaging for business‘ ring with the launch of Apple Business Chat. The newest edition to Apple’s ecosystem joins the likes of WhatsApp, LINE, Messenger, and WeChat in venturing into the business sector with new messaging features. Set to launch in the fall with the release of iOS 11, Apple Business Chat will add new functionality for businesses looking to reach customers via yet another messaging platform: iMessage. (more…)

Friends with benefits: 3 steps for an effective referral marketing strategy

Friends with benefits: 3 steps for an effective referral marketing strategy

Marketing is traditionally considered a one-way street: a business promotes something to you, and you buy it— hook, line, and sinker.

Referral marketing, on the other hand, is one of those unique marketing strategies that, if done properly, sees the company and the customer collaborating for mutual benefit. The customer gets rewarded for referring qualified leads from their personal networks (social or otherwise), while the company gets those qualified leads. (more…)