Data analysis in marketing: a beginner’s guide

Data analysis in marketing: a beginner’s guide

“I don’t need math to become a marketer,” you scoffed. As a young, naive, marketing major in college, you selectively skirted your way around courses involving math, opting instead for the likes of brand management and marketing communications 101. When you did have to take a math course, you willed your way through knowing that you’d “never have to use it again” once you made the grade. Now it’s 2017, and talk of data analysis in marketing has you scared straight. (more…)

Save the data: why it’s time to start using customer analytics

Save the data: why it’s time to start using customer analytics

Customer service is at a crossroads. The convergence between humans and machines means that while businesses are trying to automate, people are craving human contact to resolve their customer service issues. Bridging the gap between these opposing forces means finding a happy medium between high tech and human touch. This is where customer analytics comes into play. (more…)