Save the data: why it’s time to start using customer analytics

Save the data: why it’s time to start using customer analytics

Customer service is at a crossroads. The convergence between humans and machines means that while businesses are trying to automate, people are craving human contact to resolve their customer service issues. Bridging the gap between these opposing forces means finding a happy medium between high tech and human touch. This is where customer analytics comes into play. (more…)