Do good, be great: 5 competitive advantages of corporate social responsibility

Do good, be great: 5 competitive advantages of corporate social responsibility

Never has the term win-win rang more true than when it comes to corporate social responsibility. Commonly abbreviated as CSR, the advantages of corporate social responsibility go far beyond the organizations, charities, and environmental causes that these initiatives aim to support. When done properly, a CSR strategy can have benefits for both your business and the greater good.

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Membership Management Report: From physical place to online space

Membership Management Report: From physical place to online space

If you’re going to the gym, attending meetings for a trade organization, or volunteering at your local charity, the last thing you want to think about are the administrative tasks involved in participating. For organizations and their members, the time and energy spent on handling membership fees, keeping everyone informed about upcoming events, and trying to get in contact is better spent lifting weights, strategizing, and saving the world. (more…)

What is a brand story, and how can you tell yours?

What is a brand story, and how can you tell yours?

Here’s a familiar scenario: you’re sitting around with a bunch of your friends, daydreaming about how great it would be to be self-employed millionaires. You start brainstorming ideas for starting a business together– maybe a delicious sandwich shop, or a bar with a quirky name and no last call. If you’ve ever found yourself toying with an idea like this, you can relate to the brand story of Innocent Drinks. (more…)

Bots for customer service: charge ’em up or power ’em down?

Bots for customer service: charge ’em up or power ’em down?

Questions about AI often lead to answers that sound like they’re coming from a bot. Case in point: I reached out to an AI expert when researching this article who, quite astutely, has a Messenger bot that answers PR requests. The idea seems novel in practice (why shouldn’t an AI aficionado use a chatbot to answer questions?) but the execution left a lot to be desired. (more…)