From surveys to social listening: Everything you need to capture customer data

From surveys to social listening: Everything you need to capture customer data

NOTE: This article is intended to inform our readers about the current data privacy and security challenges experienced by companies in the global marketplace. It is in no way intended to provide legal advice or to endorse a specific course of action. For advice on your specific situation, consult your legal counsel.

Identifying your customers can be a lot like an episode of CSI: Customer Service Investigation. They’ve left behind clues about their browsing history or small traces of their identity via cookies on your website, but you still can’t get a full picture of who they are. Put these clues together, however, and you have the pieces of the puzzle that you need to target highly converting customers. Herein lies the importance of customer data capture. (more…)

Sink or swim: Create a mobile content strategy to stay afloat

Sink or swim: Create a mobile content strategy to stay afloat

Your website’s going to sink in Google’s rankings if your content isn’t mobile friendly. That’s a scary thought. Just as terrifying– tackling a mobile content strategy. Venturing into mobile-friendly waters can feel a little like jumping into the deep end when you don’t know how to swim. Intimidating, overwhelming, and at times a bit scary, knowing how to begin, improve upon, or mature your content for mobile is a place you’d rather not dive into head first. (more…)

GDPR and CRM: The CRM features that can help you comply

GDPR and CRM: The CRM features that can help you comply

NOTE: This article is intended to inform our readers about the current data privacy and security challenges experienced by companies in the global marketplace. It is in no way intended to provide legal advice or to endorse a specific course of action. For advice on your specific situation, consult your legal counsel.


You may have noticed disclaimers popping up in your CRM, heralding a change in data protection (or something or other–you weren’t really paying attention). While you might be used to brushing off these disclaimers and clicking “accept” without reading the fine print, you may want to pay closer attention to the GDPR and how your CRM handles your customer data. (more…)

X marks the spot: What is customer journey mapping?

X marks the spot: What is customer journey mapping?

Tracing the customer journey is cut and dry. Somebody wants something, and they buy it. Easy enough, right? Unfortunately, the customer journey is rarely such a direct route.

No matter how straightforward it might seem (customer wants product, customer buys product), your customers will run into touch points along the customer journey that will influence whether or not they decide to buy your product or use your service. (more…)