3 reasons you need to start using Facebook Messenger for customer service

3 reasons you need to start using Facebook Messenger for customer service

If you’re not using Facebook Messenger for customer service, 2018 is the year you need to start. According to a recent report from Gartner (available to clients), “by 2019, requests for customer support through consumer mobile messaging apps will exceed requests for customer support through traditional social media.” This means that sending an angry tweet or posting on your company’s Facebook wall won’t be as enticing or effective as firing over a quick message. (more…)

NPS survey best practices: How to nail your Net Promoter Score

NPS survey best practices: How to nail your Net Promoter Score

NPS is like the SATs of the business world: get a high score, and you’re bound for a successful future; get a low score, and no one will give you a chance. Much like nailing the SATs, you have to be well-prepared with your NPS survey in order to get the best results. That’s why knowing NPS survey best practices is essential to getting the most out of your NPS efforts. (more…)

Do good, be great: 5 competitive advantages of corporate social responsibility

Do good, be great: 5 competitive advantages of corporate social responsibility

Never has the term win-win rang more true than when it comes to corporate social responsibility. Commonly abbreviated as CSR, the advantages of corporate social responsibility go far beyond the organizations, charities, and environmental causes that these initiatives aim to support. When done properly, a CSR strategy can have benefits for both your business and the greater good.

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