A question like “what is good customer service” will never have a simple answer. Customer service delivery and expectations have changed alongside technology, raising the bar for factors like response time and available channels for customers to reach out on. Add to the mix companies with standout customer service like Amazon and Apple, and you’ll quickly see the high (and continuously increasing) standards that companies need to meet in order to give “good” customer service. (more…)
Between social media, online shopping, and review sites, your customers are hearing about your company from everyone and their brother. Think of them like gossip mags and rumor mills, but for marketing. Does that mean that your customers’ experience is out of your hands? It shouldn’t be. With customer experience management technology, you can get insight, overview, and control of your customers’ experience with your brand.
You’ve toyed with the idea in the past, and now you’ve finally decided that it’s time to build a business website for your small business. You’re not alone. According to a 2017 survey by Clutch, 71 percent of small businesses– defined in the study as companies with between one and ten employees and less than $1 million in revenue– have a website, 55 percent of which have had it for at least the past year. Another 17 percent have plans to launch a website in 2017, while four percent say that they’re likely to launch one in 2018. (more…)
Choosing a CRM is difficult. As the backbone of almost any sales team, having a CRM with the right features and functionality can be the difference between making or breaking a deal. With talk of artificial intelligence and machine learning dominating the future of CRM, the current state shows a much more simple story– small and medium businesses (SMBs) want automation and the ability to follow up on leads, and they’re willing to pay for it. (more…)