As a pseudo-synonym for CRM, Salesforce has long-been considered one of the industry leaders in the cloud CRM space. Created in 1999 by former Oracle executive Marc Benioff and co, Salesforce has grown into a behemoth of a company over the past 19 years, creating one of the most well known and respected brands in the software as a service (SaaS) space. (more…)
If you’re currently trying to grow your customer base, you’re not alone. A recent Gartner survey on the top tech trends for SMBs shows that one of the biggest business goals for 45 percent of small businesses is to grow their custmer base.
The big challenge is knowing how to do it. (more…)
People trust customers more than they trust companies. They’re the authentic voice that goes unheard coming from a corporate mouthpiece. We’re long past the Mad-Men era of advertising, when creative hot shots were cooped up in a swanky office crafting the perfect marketing message to clueless yet convinced consumers. People don’t (and won’t) buy it anymore. They want real people telling them about their experiences with a product or service. In the online era, user-generated content, or UGC, is the best way to bring that authenticity to customers. (more…)
If you had to book an appointment over the phone and were forced to wait on hold before you were able to do it, would you hang up and go somewhere else? According to recent GetApp research, your customers would.
Content marketing was garbage in 2015. It was poorly written, super generic, and had way-too-out-there headlines. In 2016, there was too much long-winded content that had an ill-advised focus on social sharing as an indicator of success. Then, in 2017, there was finally a shift towards quality over quantity, with unique research becoming a highly valuable resource for link-building. Now that it’s 2018 and content marketers are starting to shape up, it’s time to start looking at the content marketing metrics that’ll ensure that you’re on the right track with your content. (more…)