CRM success ain’t easy. Between a slew of software options and a ton of marketing mumbo jumbo, it’s easy to assume that simply purchasing a CRM will transform your company into the money making machine you always knew it could be. (more…)
Your website’s going to sink in Google’s rankings if your content isn’t mobile friendly. That’s a scary thought. Just as terrifying– tackling a mobile content strategy. Venturing into mobile-friendly waters can feel a little like jumping into the deep end when you don’t know how to swim. Intimidating, overwhelming, and at times a bit scary, knowing how to begin, improve upon, or mature your content for mobile is a place you’d rather not dive into head first. (more…)
NOTE: This article is intended to inform our readers about the current data privacy and security challenges experienced by companies in the global marketplace. It is in no way intended to provide legal advice or to endorse a specific course of action. For advice on your specific situation, consult your legal counsel.
You may have noticed disclaimers popping up in your CRM, heralding a change in data protection (or something or other–you weren’t really paying attention). While you might be used to brushing off these disclaimers and clicking “accept” without reading the fine print, you may want to pay closer attention to the GDPR and how your CRM handles your customer data. (more…)
Tracing the customer journey is cut and dry. Somebody wants something, and they buy it. Easy enough, right? Unfortunately, the customer journey is rarely such a direct route.
No matter how straightforward it might seem (customer wants product, customer buys product), your customers will run into touch points along the customer journey that will influence whether or not they decide to buy your product or use your service. (more…)
As a pseudo-synonym for CRM, Salesforce has long-been considered one of the industry leaders in the cloud CRM space. Created in 1999 by former Oracle executive Marc Benioff and co, Salesforce has grown into a behemoth of a company over the past 19 years, creating one of the most well known and respected brands in the software as a service (SaaS) space. (more…)