Strolling in late to the game, AirPods in ears, Apple’s thrown its hat into the ‘instant messaging for business‘ ring with the launch of Apple Business Chat. The newest edition to Apple’s ecosystem joins the likes of WhatsApp, LINE, Messenger, and WeChat in venturing into the business sector with new messaging features. Set to launch in the fall with the release of iOS 11, Apple Business Chat will add new functionality for businesses looking to reach customers via yet another messaging platform: iMessage. (more…)
Having one email address is okay for your personal account, but when it comes to work, it’s easy to get overloaded with more emails than you can manage. If you’re starting a business and wondering if having different email accounts will make your life easier, the answer is yes!
Marketing is traditionally considered a one-way street: a business promotes something to you, and you buy it— hook, line, and sinker.
Referral marketing, on the other hand, is one of those unique marketing strategies that, if done properly, sees the company and the customer collaborating for mutual benefit. The customer gets rewarded for referring qualified leads from their personal networks (social or otherwise), while the company gets those qualified leads. (more…)
Last year, during the dawn of Instagram Stories, I made a bold claim: that Snapchat marketers had nothing to fear. Snapchat, the pioneer of the stories feature, had a captive audience, unique messaging capabilities, and fancy filters that made it a good place for marketers to reach their followers in creative ways. Eight months later, I’m eating my words. (more…)
Digital marketing is a constant struggle between finding the right marketing tactics, and being able to measure their effectiveness. A 2017 Infusionsoft report of small business marketing trends shows that 46 percent of marketers are unsure about the effectiveness of their marketing efforts, while 9.5 percent feel outright that their marketing efforts aren’t working. (more…)