5 Essential BI Integrations for Facebook, Instagram, LinkedIn, Reddit, and Twitter

5 Essential BI Integrations for Facebook, Instagram, LinkedIn, Reddit, and Twitter

Elon Musk said that you and everyone you know are living in a computer simulation. All of us are just scraps of data: a sequence of 1’s and 0’s. To think, the whole population—7.6 billion twirling megabytes—no different than a tweet, a like, or a single upvote. Although you might be skeptical (or humbled), it’s actually not far off from reality: aspects of our lives are right now becoming data driven; you just need to read between the tweets.

From Facebook to Twitter, social networks are a massive oasis of user data—and from a business perspective—are prime for social media business intelligence and analytics. (more…)

Make it BIG with small business big data

Make it BIG with small business big data

Big data. Big talk. Why does it seem like every company is making it big with big data—except yours? I’m here to tell you this: stop worrying. Despite the boasting, most businesses have yet to be successful with their big data initiatives.

According to research conducted by New Vantage Partners (NVP) though 85 percent of companies are trying to be data-driven, only 37 percent of that number say they’ve been successful.

So what is causing these false starts, particularly in small businesses?

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