Businesses are wasting valuable time each month in the time-consuming process of managing their mail, according to new GetApp research.
Almost one fifth of small businesses spend up-to or more than 10 hours depositing checks, scanning, and distributing mail to recipients. Two-thirds of businesses (70.8%) are spending more than one hour per month on these mail management tasks.
However, almost a third of businesses have got the process of managing their mail down to less than an hour per month.
A quarter of small businesses polled in this survey only need to dedicate between one and two hours to this each month.
When it comes to annoying routine work tasks, filling in forms are by far the most hated, according to new GetApp research.
Almost one third of small and mid-sized business owners feel that automating the process of filling in forms would make their lives easier. The second most wanted solution for automation was sending expense reports (17.8%).
On the flip side, booking meeting rooms (6.6%) and tracking sick days (6.4%) are the least likely offenders when it comes to a need for automation.
Other automated tasks on the wish list include automated maintenance alerts (13.8%) and automated mobile reports (12.7%).
Employee communication and engagement is more important in the healthcare sector than any other industry, according to small business owners. An overwhelming majority of small businesses believe healthcare to be the sector where employee communication is most crucial, according to new GetApp research.
Almost half of small business owners polled believe healthcare is the industry where effective employee communication is most critical, ranking above education (17%) and hospitality (16%). On the other hand internal communication and engagement within retail (13%) and financial (6%) sectors are not deemed to be as vital.
It’s clear that from a small business owner’s point of view, employee communication in public services, such as healthcare and education, seems to be more important than in the private sector.
Most small businesses say their sales reps are spending more than 20 hours per month calling and emailing leads, according to new GetApp Research.
According to the survey of US small business owners, 60% of those companies that have an active sales rep spend at least 20 hours per month, per rep, selling over the phone or via email. 26% of these companies have reps that spend more than 60 hours per month calling and emailing, while 10% say their sales reps are phoning/emailing leads for more than 100 hours per month.
More than two thirds of small business say that analytics apps are the number one integration they look for in marketing automation software.
When asked which type of application they would most like to see integrated with their marketing automation software, 66.9% of small business owners said their top choice would be analytics apps, such as Google Analytics, according to new GetApp research.
The second most important integration, according to the survey, was email marketing software (e.g. MailChimp) with 30.5% of respondents voting it their must-have marketing automation integration, while CRM software (e.g. Salesforce) was the third most called-for integration, with 30.1% voting this their top priority.
Lead scoring apps, such as Infer, were the least popular integration, with less than 10% of business owners saying this was their top integration consideration for marketing automation software.
Almost a third of small businesses consider themselves to be too small to warrant using a CRM, according to new GetData Research.
32.6% of small business owners surveyed as part of GetApp’s GetData research felt that their organization is not big enough to implement a CRM. Moreover, 17.2% of small businesses panelled said they felt that CRMs are too expensive.
Perhaps surprisingly, 22.3% of people polled didn’t know what a CRM is, while 13.7% said they are unable to find a CRM that fits their small business.
Competitive pricing is the biggest consideration for small businesses when they look for a monitoring tool, according to new GetData research.
The majority of small business owners polled as part of GetApp’s GetData research (66.7%) said that competitive pricing was a main factor when choosing a monitoring tool. The next most important considerations, according to those surveyed, were an all-in-one dashboard (55.1%), the ability to easily set up the monitoring tool (54.5%), and mobile data access (51.5%). By contrast, the availability of an API was considered not as important as the aforementioned factors, though it is still considered by a significant amount of people (38.1%).
Only 3.6% of all respondents look at other factors than those listed when deciding which monitoring tool would be the best for their business.
More than half of small businesses are switching on to smart machines such as wearable technology, Internet of Things, virtual assistants, and artificial intelligence, according to latest GetData Research.
13% of SMB owners polled say they already employ smart machine technology in the workplace; almost 20% say they are likely to adopt such systems within the next two years; and 22% state they are thinking about using smart machines.
Interpreting the data, this means that 55% of SMBs are interested in smart machines or already using them. On the other hand, 31.6% of people surveyed say they haven’t taken them into account yet, while only 13.6% say they are not interested in using smart machines.
What does a small business do with the reviews that customers leave about its company or product? It shares them on social media, of course.
Posting on social media is the most popular way for SMBs to use customer reviews, according to the latest GetData Research.
More than half of small business owners polled (55.5%) said that they use customer reviews on their social media channels, while over a third of businesses (34.6%) add reviews to dedicated testimonial section on their site.
In addition, more than a quarter of SMBs said they publish reviews on their product pages and 13.6% affirmed they do not use reviews at all. On the other hand, only 8.6% of people surveyed said they use reviews in paid advertising.
Use of inventory management software lets SMBs cut several hours off their weekly workloads, according to latest GetData research.
55% of SMB owners polled say that inventory management software saves them more than five hours per week, with 16% saying they save more than a day’s work thanks to these apps. Only 8% of respondents say that inventory management software saves them no time at all.
The research also revealed that when it comes to reordering decisions, SMBs are most likely to use information from previous months to inform them (46%). By contrast, forecasting software is the key intelligence source for reordering among 15% of business owners polled, followed by formulas (13%).