10 Cybersecurity Statistics That Every Business Should Know [New Research]

10 Cybersecurity Statistics That Every Business Should Know [New Research]

GetApp’s 2019 cybersecurity statistics identify numerous insights into the tools and practices that businesses use—or don’t use—to shape their IT security posture.

We recently conducted a comprehensive data security survey to better understand how businesses in the U.S. are contending with various facets of IT security such as the use of security software, deployment of data classification, preparation for privacy regulations, and the administration of employee security training. The following are some of the most interesting cybersecurity statistics we pulled from the results.
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How Marketers Use Cognitive Bias and Create Dark Patterns to Boost Sales

How Marketers Use Cognitive Bias and Create Dark Patterns to Boost Sales

The higher up in a company you are, the more favorably you view that company. This represents a single, tiny example of bias—or prejudice in favor of or against something. However, it isn’t just upper management that is biased. On some level, everyone is biased. You might be aware of your own bias, at times reckoning with thoughts or decision making that isn’t entirely objective or reasonable.
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U.S. Privacy Laws Are Getting Messy for Advertisers

U.S. Privacy Laws Are Getting Messy for Advertisers

Gartner estimates that 50% of people on European marketing lists will be deleted by the end of 2020. While many will actively opt out of having their data processed, others will simply do nothing. In the absence of consent, or another lawful justification for processing data as defined by the EU’s General Data Protection Regulation (GDPR), companies will be legally obligated to delete their own customer data.
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Social Engineering Techniques that Hack Your Employees

Social Engineering Techniques that Hack Your Employees

According to GetApp’s recent data security survey, only 27 percent of companies provide social engineering awareness training for their employees. That means nearly 75 percent of businesses could be leaving their employees to fend for themselves against masters of manipulation. Companies must train employees on how to recognize social engineering techniques that are designed to exploit human nature for access to sensitive company data.
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6 Best Free CRM Software

6 Best Free CRM Software

GetApp has access to over 1,000,000 reviews and lists more than 40,000 software products. To help make your software selection process easier, we dug into our data to identify six of the best free CRM solutions on the market.
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Payback’s a Glitch: Apple’s Privacy Battle With Google

Payback’s a Glitch: Apple’s Privacy Battle With Google

On Aug. 29, Apple made headlines by announcing its big fall event, at which the hotly anticipated iPhone 11 was expected to be announced.

Later that evening, Google’s Project Zero research team posted an explosive report revealing it had found a severe glitch in the iPhone’s operating system. Google researchers detailed five distinct attack chains and described how countless Apple devices had been exposed to malware simply by visiting hacked websites.

The press pounced on the report.

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