GDPR and CRM: The CRM features that can help you comply

GDPR and CRM: The CRM features that can help you comply

NOTE: This article is intended to inform our readers about the current data privacy and security challenges experienced by companies in the global marketplace. It is in no way intended to provide legal advice or to endorse a specific course of action. For advice on your specific situation, consult your legal counsel.


You may have noticed disclaimers popping up in your CRM, heralding a change in data protection (or something or other–you weren’t really paying attention). While you might be used to brushing off these disclaimers and clicking “accept” without reading the fine print, you may want to pay closer attention to the GDPR and how your CRM handles your customer data. (more…)

Trust me: How to win customer loyalty with proactive security

Trust me: How to win customer loyalty with proactive security

You thought your customers would have your back forever—then again, wouldn’t you do the same? According to a recent study by Gemalto, 70 percent of customers would stop doing business with a company if it experienced a data breach.

Most often, cyber attacks and data exposure are rapids that can’t be avoided, and these lead to customers jumping ship to competitor brands. But don’t just weather the storm, build trust and keep your customers by establishing a program of proactive security.
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X marks the spot: What is customer journey mapping?

X marks the spot: What is customer journey mapping?

Tracing the customer journey is cut and dry. Somebody wants something, and they buy it. Easy enough, right? Unfortunately, the customer journey is rarely such a direct route.

No matter how straightforward it might seem (customer wants product, customer buys product), your customers will run into touch points along the customer journey that will influence whether or not they decide to buy your product or use your service. (more…)