5 Essential BI Integrations for Facebook, Instagram, LinkedIn, Reddit, and Twitter

5 Essential BI Integrations for Facebook, Instagram, LinkedIn, Reddit, and Twitter

Elon Musk said that you and everyone you know are living in a computer simulation. All of us are just scraps of data: a sequence of 1’s and 0’s. To think, the whole population—7.6 billion twirling megabytes—no different than a tweet, a like, or a single upvote. Although you might be skeptical (or humbled), it’s actually not far off from reality: aspects of our lives are right now becoming data driven; you just need to read between the tweets.

From Facebook to Twitter, social networks are a massive oasis of user data—and from a business perspective—are prime for social media business intelligence and analytics. (more…)

From surveys to social listening: Everything you need to capture customer data

From surveys to social listening: Everything you need to capture customer data

NOTE: This article is intended to inform our readers about the current data privacy and security challenges experienced by companies in the global marketplace. It is in no way intended to provide legal advice or to endorse a specific course of action. For advice on your specific situation, consult your legal counsel.

Identifying your customers can be a lot like an episode of CSI: Customer Service Investigation. They’ve left behind clues about their browsing history or small traces of their identity via cookies on your website, but you still can’t get a full picture of who they are. Put these clues together, however, and you have the pieces of the puzzle that you need to target highly converting customers. Herein lies the importance of customer data capture. (more…)