Don’t Just Clean Your Data, Govern It

Don’t Just Clean Your Data, Govern It

The importance of clean data is well established, in part because the consequences of dirty data are so severe. Dirty data—or information that is inconsistent, incomplete, or inaccurate—leads to wasted resources, productivity declines, bad communication and misspent ad dollars. Although data cleansing is essential, it has to be understood in context of a broader data governance strategy if data quality is expected to be maintained long term.
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GDPR Fines Are Parking Tickets for Big Tech—for Now

GDPR Fines Are Parking Tickets for Big Tech—for Now

Perspective is important.

I recently stumbled across a headline proclaiming that “Avengers: Endgame” had crossed $2.9 billion at the box office and surpassed “Avatar” to become the BIGGEST MOVIE OF ALL TIME. Except, that isn’t quite true; when you account for ticket prices, “Endgame” is ranked #5, still trailing “Avatar” and well behind “Gone With the Wind.”
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CRM vs. CMS: Which does your business need?

CRM or CMS? With those shared Cs and Ms, you’d think CRM and CMS would be more similar. In reality, the similarities between the two end with those two letters.

Customer Relationship Management (CRM) and Content Management Systems (CMS) serve two different purposes in the business software landscape: CRM is all about managing customers and clients, and CMS is about managing your website.

Most businesses start with a CMS, especially those that need an online portal to showcase or sell their product or service. If your business has a website, you’re already using a CMS (think WordPress).

A CRM will come later in the process, as you build your client base and need to keep better track of your sales pipeline and your customer interactions (think Salesforce). A CRM is especially useful for B2B businesses that need to record lots of client interactions and to follow up on leads.

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5 Best Project Management Software for Integrations

5 Best Project Management Software for Integrations

The secret to choosing project management software? Ensure it integrates with the tools your team already uses.
Three in 10 software buyers say the hardest part is finding tools that integrate with their team’s current products. That makes sense to us: Even the world’s best software won’t help too much if you can’t easily use it in your app stack. After all, integrations are a huge benefit to using cloud software. Project management integrations are even more crucial since project management touches so many parts of an organization.

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