Business intelligence for sales: 5 ways BI tools address key SMB sales challenges

Business intelligence for sales: 5 ways BI tools address key SMB sales challenges

A lack of adequate data and analysis creates several unique challenges for your sales teams:

  • Inability to reach the right leads at the right time: More than 20 percent of sales leaders say prospecting is a top challenge for their teams.
  • Lack of targeted communication with leads: Just 23 percent of sales emails are opened, as they’re either irrelevant or would be more successful on another channel.
  • No collaborative analytics: Only 8 percent of businesses say their marketing, sales, and finance data is centralized and accessible to other teams. As a result, they’re unable to leverage cross-departmental insights to grow the business.

To meet these sales challenges head on, you need to eliminate data silos at your small business and empower your sales team with BI tools.
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Digital twin: An example of related technologies converging

Digital twin: An example of related technologies converging

Many people think of a digital twin as a 3D rendering of a physical object. And while that might be part of it, we’ve had computer-aided design (CAD) models for decades. Why the hype now?

It’s because the digital twin concept involves far more than that.

Digital twin technology helps businesses visualize assets and optimize operations by synchronizing the virtual world with the real world. Internet of things (IoT) sensors instantly transmit assorted data from an object to its digital twin. As the conditions of the object change, so too do those of its digital twin.

A digital twin is not simply a 3D rendering; it is a dynamic digital representation of a real-world object in real time.

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5 top-rated IT management apps for remote asset monitoring

5 top-rated IT management apps for remote asset monitoring

The theft or loss of IT assets such as laptops and servers that store critical information would create a panic for most business owners, because of the risk of losing confidential data and damage to their reputation.

But not for Mark, the owner of a small marketing firm. Mark’s employees work from different locations and travel to multiple countries for client meetings, increasing the risk of laptops or mobile phones getting stolen.

Mark’s not panicking, though, because he uses IT management tools to update software solutions on business systems used by his employees and to remotely troubleshoot software applications or wipe data from lost systems.

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3 steps to create a successful feedback process for your small field-service business

3 steps to create a successful feedback process for your small field-service business

In today’s age of customer-focused businesses, creating a positive customer experience is a key challenge for small-business field-service managers.

According to a recent study, 97 percent of field service businesses view customer service as a key enabler for building brand loyalty. The same study also indicates a high attrition rate of 64 percent among customers because of poor customer service.

To create a more positive customer experience, field service businesses must start by building a system for capturing the right type of customer feedback through the best channels. Customer feedback helps field service managers understand customer sentiment and identify areas for improvement in the customer experience.

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Tech-hack guide to accelerate BambooHR implementation for small businesses

Tech-hack guide to accelerate BambooHR implementation for small businesses

In today’s tech-driven business world, before investing in any software tool, small-business owners do intensive research, including evaluating service level agreements (SLAs), cloud computing capabilities, integrations, and the price of the software.

But, the challenges don’t end once you’ve selected a tool; IT professionals face specific challenges when implementing new software. Some common challenges faced while implementing new HR software include:
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