Inappropriate use of IT systems puts your organization at risk. That’s why you should develop an acceptable use policy (AUP) that defines the ways in which IT resources may and may not be used.
Too often, AUPs are interminable documents filled with technical and legal language that most employees sign after scanning only the first few paragraphs.
This kind of policy apathy might explain why a Kaspersky study of more than 5,000 companies found that 46 percent of cyberattacks resulted from careless or uninformed employees.
To better secure their networks, all organizations must develop an AUP that both informs and engages.
More than a third of marketers don’t know how to use data for decision-making.
Between not knowing which data is useful and how to interpret the data that is, marketers are left with a mountain of information they’re not quite sure how to climb.
The good news is that you’re already collecting data you can leverage to make analytical decisions about your business and its sales and marketing strategies.
If you fail to understand buyers’ needs, you will fail to convert leads to customers during the prospecting phase. Compounding this challenge: A sales pitch that works for one prospect may not work for another.
Some of the key challenges your sales reps face when meeting buyers include:
- Assessing lead requirements: Sales reps may struggle to differentiate the unique needs of buyers and understand how the product addresses their requirements or provides specific advantages for their situation.
- Communicating the value proposition: Matching the value proposition of the product or service to the lead’s business requirements is often overlooked as sales reps are tasked on sales campaigns that focus on one product or service targeting a narrow audience.
Sales reps who employ a “one-size-fits-all strategy” during the sales management process and focus on selling, rather than helping prospects solve problems will fail to convert high-priority deals and lose potential customers. These failures will ultimately hurt the brand.
Boosting employee productivity and business revenue are two of the goals small businesses will focus on in the next couple of years, according to our recent survey.1
Unnecessary and unproductive meetings greatly contribute to a decline in employee productivity and revenue loss for businesses.
For example, there are 25 million meetings per day in the U.S., 67 percent of which are considered a failure by executives, and they account for a loss of $37 billion annually.
To make matters worse, employees receive an average of 304 business emails a week, they check their email about 36 times per hour, and it takes them 16 minutes to regain focus every time.
What is shadow IT?
Gartner defines it as “IT devices, software and services outside the ownership or control of IT organizations.”
In other words, shadow IT is technology that employees use without approval, such as downloading a music streaming service to a company laptop or sending a sensitive document through personal email.
But if you ask three random people in business, you’ll probably get a variation on one of the following answers:
In this article, we’ll look at each of these views and their potential responses.