[Podcast] From NFL cheerleader to small business superstar: Danetha Doe on how to win at marketing and finance

[Podcast] From NFL cheerleader to small business superstar: Danetha Doe on how to win at marketing and finance

Not many NFL cheerleaders go on to become marketing and finance consultants with clients as prestigious as Google, Audi, Xero, and Wells Fargo. But that’s exactly the journey Danetha Doe took. Her mix of skills goes way beyond theory you find in business books, Danetha has walked the walk and talked the talk. So what are the secrets of her success?

We caught up with Danetha on this GetApp podcast to learn more about her work as a brand ambassador for accounting app, Xero, and to get her insights into what makes a great marketing campaign and how to reach out to millennials and multicultural markets.

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From child magician to customer service wizard: Shep Hyken’s business tricks revealed

From child magician to customer service wizard: Shep Hyken’s business tricks revealed

Few career paths begin with running a magic show business as a 12-year-old boy and culminate in becoming one of the leading customer service authors and speakers. That’s the fascinating journey of Shep Hyken, who tells us about the simple, yet powerful, things he learned in his formative years, and how this shaped his standing as one of the foremost customer service experts.

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The Lead Generation Gap: tearing up the customer acquisition rulebook

The Lead Generation Gap: tearing up the customer acquisition rulebook

Fact: your business will live or die depending on how efficiently you can find potential customers. This is lead generation – and with 20 years of marketing experience David T. Scott has literally written the book on it with The New Rules of Lead Generation.

David joined me on the podcast to talk more about how to begin a lead generation plan, the key differences between B2B vs. B2C lead generation, and to reveal his go-to lead generation business software and apps.

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Hustle and hard work: secrets to Sujan Patel’s marketing and startup success.

Hustle and hard work: secrets to Sujan Patel’s marketing and startup success.

You don’t get anywhere without hustle and hard work. Sujan Patel has done both while building the successful digital marketing agency, Single Grain and now as the VP of marketing at When I Work.

In this show, Sujan spoke openly on why his first attempt at launching his own digital agency failed and the key for its success on the second launch. Additionally Sujan went into detail while sharing which are some of his favorite SEO and Twitter apps.

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GetCast: Frame.io’s CEO on the journey from editing video in darkrooms to the bright lights of TechCrunch

GetCast: Frame.io’s CEO on the journey from editing video in darkrooms to the bright lights of TechCrunch

What happens when an entrepreneur scratches his own itch? Emery Wells (follow him on Twitter) started out as a video editor, where he found himself providing services to top ad agencies. He began to realise there was a big untapped opportunity in the cloud. So he launched his own cloud app, and is now proud co-founder and CEO of Frame.io, an online video collaboration app that was recently featured on both TechCrunch and Product Hunt.

We invited Emery on the podcast to find out more about his life as a video editor entrepreneur, the apps used at Frame.io, and what advice he would give to wannabe entrepreneurs.

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GetCast: Rand Fishkin on rebuilding Moz and himself, an intimate interview

GetCast: Rand Fishkin on rebuilding Moz and himself, an intimate interview

Rand Fishkin is the founder, face, soul, and self-styled Wizard of Moz. He’s built an SEO tool that industry experts love. But his success hasn’t always been easy. Rand has spoken before about the building of Moz.com and ending up $500,000 in debt. We caught up with Rand to talk about his life now, including his new role at Moz, the new keyword research tool he’s building, and the apps he loves to use. Oh, and his moustache.

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GetCast: How a New York cheese store is tasting success thanks to inventory management

GetCast: How a New York cheese store is tasting success thanks to inventory management

Brooklyn cheesemonger BKLYN Larder is enjoying the sweet smell of success, thanks, in no small part, to the adoption of a cloud-based inventory management software. Emily Taylor, director of eCommerce and online communication at BKLYN Larder, has been in charge of implementing Ordoro as its inventory manager.  In this episode, Emily explains the impact that this app– and others – have had on the business of selling delicious cheeses, home made food, and hard-to-find grocery items.

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