[Podcast] From NFL cheerleader to small business superstar: Danetha Doe on how to win at marketing and finance

[Podcast] From NFL cheerleader to small business superstar: Danetha Doe on how to win at marketing and finance

Not many NFL cheerleaders go on to become marketing and finance consultants with clients as prestigious as Google, Audi, Xero, and Wells Fargo. But that’s exactly the journey Danetha Doe took. Her mix of skills goes way beyond theory you find in business books, Danetha has walked the walk and talked the talk. So what are the secrets of her success?

We caught up with Danetha on this GetApp podcast to learn more about her work as a brand ambassador for accounting app, Xero, and to get her insights into what makes a great marketing campaign and how to reach out to millennials and multicultural markets.

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From child magician to customer service wizard: Shep Hyken’s business tricks revealed

From child magician to customer service wizard: Shep Hyken’s business tricks revealed

Few career paths begin with running a magic show business as a 12-year-old boy and culminate in becoming one of the leading customer service authors and speakers. That’s the fascinating journey of Shep Hyken, who tells us about the simple, yet powerful, things he learned in his formative years, and how this shaped his standing as one of the foremost customer service experts.

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The Lead Generation Gap: tearing up the customer acquisition rulebook

The Lead Generation Gap: tearing up the customer acquisition rulebook

Fact: your business will live or die depending on how efficiently you can find potential customers. This is lead generation – and with 20 years of marketing experience David T. Scott has literally written the book on it with The New Rules of Lead Generation.

David joined me on the podcast to talk more about how to begin a lead generation plan, the key differences between B2B vs. B2C lead generation, and to reveal his go-to lead generation business software and apps.

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Hustle and hard work: secrets to Sujan Patel’s marketing and startup success.

Hustle and hard work: secrets to Sujan Patel’s marketing and startup success.

You don’t get anywhere without hustle and hard work. Sujan Patel has done both while building the successful digital marketing agency, Single Grain and now as the VP of marketing at When I Work.

In this show, Sujan spoke openly on why his first attempt at launching his own digital agency failed and the key for its success on the second launch. Additionally Sujan went into detail while sharing which are some of his favorite SEO and Twitter apps.

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