Not many NFL cheerleaders go on to become marketing and finance consultants with clients as prestigious as Google, Audi, Xero, and Wells Fargo. But that’s exactly the journey Danetha Doe took. Her mix of skills goes way beyond theory you find in business books, Danetha has walked the walk and talked the talk. So what are the secrets of her success?
We caught up with Danetha on this GetApp podcast to learn more about her work as a brand ambassador for accounting app, Xero, and to get her insights into what makes a great marketing campaign and how to reach out to millennials and multicultural markets.
Few career paths begin with running a magic show business as a 12-year-old boy and culminate in becoming one of the leading customer service authors and speakers. That’s the fascinating journey of Shep Hyken, who tells us about the simple, yet powerful, things he learned in his formative years, and how this shaped his standing as one of the foremost customer service experts.
Fact: your business will live or die depending on how efficiently you can find potential customers. This is lead generation – and with 20 years of marketing experience David T. Scott has literally written the book on it with The New Rules of Lead Generation.
David joined me on the podcast to talk more about how to begin a lead generation plan, the key differences between B2B vs. B2C lead generation, and to reveal his go-to lead generation business software and apps.
Meet “America’s #1 Small Business Expert”, Melinda Emerson. The charismatic SmallBizLady finishes her day’s work by 11AM, shuns cellphones, and swears that Dropbox and Google Drive have “saved her life.”
You don’t get anywhere without hustle and hard work. Sujan Patel has done both while building the successful digital marketing agency, Single Grain and now as the VP of marketing at When I Work.
In this show, Sujan spoke openly on why his first attempt at launching his own digital agency failed and the key for its success on the second launch. Additionally Sujan went into detail while sharing which are some of his favorite SEO and Twitter apps.
What happens when an entrepreneur scratches his own itch? Emery Wells (follow him on Twitter) started out as a video editor, where he found himself providing services to top ad agencies. He began to realise there was a big untapped opportunity in the cloud. So he launched his own cloud app, and is now proud co-founder and CEO of Frame.io, an online video collaboration app that was recently featured on both TechCrunch and Product Hunt.
We invited Emery on the podcast to find out more about his life as a video editor entrepreneur, the apps used at Frame.io, and what advice he would give to wannabe entrepreneurs.
Rand Fishkin is the founder, face, soul, and self-styled Wizard of Moz. He’s built an SEO tool that industry experts love. But his success hasn’t always been easy. Rand has spoken before about the building of Moz.com and ending up $500,000 in debt. We caught up with Rand to talk about his life now, including his new role at Moz, the new keyword research tool he’s building, and the apps he loves to use. Oh, and his moustache.
Few people make the leap from fighter pilot to CEO of a cloud business software company. Ed Molyneux made this journey from the clouds to the cloud, setting up small business accounting software FreeAgent. We caught up with him to discover how a simple need to manage his own finances turned into the launch of a successful cloud app.
Susan Baroncini-Moe is the founder of Business in Blue Jeans, a personal business coaching service. Susan helps current business owners find new business models for growth, and also acts as a guide for those wanting to transition from employee, to entrepreneur.