[NEW RESEARCH] Shoppers impressed more by sales staff than in-store retail tech

[NEW RESEARCH] Shoppers impressed more by sales staff than in-store retail tech

Customers are more likely to be won over by the presence of salespeople in a store than any in-store retail marketing strategies, according to new GetApp research.

More than one third of consumers (33.8%) polled said that they are more impressed with the presence of salespeople in a store than other retail tactics such as point of purchase displays (i.e. sales promotions next to the checkout), innovative use of in-store real estate, or technologies such as video walls and way-finding kiosks.

In fact, it seems that customers still aren’t being bowled over by modern in-store technology, with only 14% of respondents saying that this tech is the thing most likely to impress them when they walk into a store – the least popular of the four options given in our survey.

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[NEW RESEARCH] Measuring consumer trust in eCommerce: Consumers ‘value customer reviews over secure browsing’

[NEW RESEARCH] Measuring consumer trust in eCommerce: Consumers ‘value customer reviews over secure browsing’

More than a third of consumers regard customer reviews as the number one factor that makes them trust an online store. According to new research by GetApp, just a quarter of consumers indicated that secure browsing (including the presence of https) was most important to them when shopping online. (more…)