Research online, purchase offline: Why customers are driven to the omnichannel experience

Research online, purchase offline: Why customers are driven to the omnichannel experience

Having both an online and offline presence is becoming more and more important for brands: Rather than shop via one channel only, 73 percent of customers prefer a multichannel approach to shopping. Because of this, retailers are focusing less on choosing between an eCommerce store and a physical retail store and are instead focusing on how to adjust the customer experience to suit both channels.

We surveyed 250 consumers about their online and in-store buying habits and about what decisions they make during their purchase journeys. We found that customers are increasingly engaging in “research online, purchase offline” (ROPO) behavior, i.e., looking up information about products online but completing their purchases in-store.
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What’s the most popular project management methodology for teams under 10 people?

What’s the most popular project management methodology for teams under 10 people?

For every $1 billion invested in projects, businesses waste $97 million because of poor project performance. This should scare small businesses with scarce extra cash: Can you afford to waste 10 percent of your project budget on inefficiency?

Now for the good news: Project Management Institute (PMI) reported last year that more project managers met their initial goals and completed work within budget for the first time in five years. PMI cited the growing use of Agile within organizations as a factor in this rise of successful projects.

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What your app development challenges say about your small business

What your app development challenges say about your small business

Let me guess: the app your small business recently developed was flawless like a diamond, under budget, and, of course, delivered well ahead of schedule. App development challenges? Your team of da Vinci(s) never heard of them. Uncork the champagne —you deserve it.

What a dream! But the truth is app development challenges are problems every business struggles with. Smart businesses use these to their advantage: the app development challenges you face can tell you important insight about your business, and you can use this information to improve. Take, for example, one of the most common app development challenges today, keeping up with demand.

According to Gartner, market demand for app development will grow at least five times faster than IT’s capacity to deliver it through 2021.

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