Excel vs. BI: What Do Businesses Use for Data-Driven Decision-Making?

Excel vs. BI: What Do Businesses Use for Data-Driven Decision-Making?

An incalculable amount of data exists: Humans create more than 2.5 quintillion bytes of data each day. Without the right tools and talent to assess it, you’ll lose key insights that can help expand your business.

This explosion in the amount of new data helps explain two trends: The rise in use of business intelligence (BI) software and growing demand for data scientists.

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Small business data security: 50 percent of SMBs still don’t know what GDPR is

Small business data security: 50 percent of SMBs still don’t know what GDPR is

Note: This article is intended to inform our readers about the current data privacy and security challenges experienced by companies in the global marketplace. It is in no way intended to provide legal advice or to endorse a specific course of action. For advice on your specific situation, consult your legal counsel.

Data hacks and cyberattacks were big news in 2018. Facebook, Best Buy, Delta, Kmart and Under Armour are just a few examples of companies that left millions of users and their data exposed to cybercriminals over the past year.

These corporate giants survived, but the recovery process was long and costly. Small businesses, which account for 58 percent of targeted cyber attacks, aren’t always as lucky. Smaller IT teams and less PR power mean that a single data breach spells the end for 60 percent of SMBs.

Given this sobering statistic, we wanted to see how seriously small businesses are taking their data security. We ran a survey with 190 small business respondents to find out.

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What’s the best methodology for project teams under 10?

What’s the best methodology for project teams under 10?

Forty-seven project management processes exist under 10 knowledge areas. Poor communication causes one-third of all projects to fail. Businesses waste $97 million for every $1 billion invested in projects.

GetApp knows how overwhelming this is—especially for project managers of teams with fewer than 10 members. With so many methodologies to choose from, how can you find the best fit for your own team and avoid the problems above?

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Research online, purchase offline: Why customers are driven to the omnichannel experience

Research online, purchase offline: Why customers are driven to the omnichannel experience

Having both an online and offline presence is becoming more and more important for brands: Rather than shop via one channel only, 73 percent of customers prefer a multichannel approach to shopping. Because of this, retailers are focusing less on choosing between an eCommerce store and a physical retail store and are instead focusing on how to adjust the customer experience to suit both channels.

We surveyed 250 consumers about their online and in-store buying habits and about what decisions they make during their purchase journeys. We found that customers are increasingly engaging in “research online, purchase offline” (ROPO) behavior, i.e., looking up information about products online but completing their purchases in-store.
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