Field Service Has the Most to Gain With Immersive Technology

Field Service Has the Most to Gain With Immersive Technology

What does finding Pokémon by using your phone have to do with your field service business? Well, more than you’d think.

Immersive technologies such as augmented reality (AR), virtual reality (VR), and mixed reality (MR), are just another step in the blending of our digital and physical worlds, changing the way we interact with our surroundings. Mobile game Pokémon Go leveraged smartphones to turn everyday places into its gaming environment, and field service benefits from the same technology.

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What Salesforce’s Acquisition of Tableau Means for Marketers

What Salesforce’s Acquisition of Tableau Means for Marketers

Salesforce didn’t just jump on the big data bandwagon this week: It hitched its own horse to the front. On June 10, Co-Chief Executive Officers Marc Benioff and Keith Block announced an all-stock deal to acquire Tableau—a cloud-based data visualization tool—for $15.3 billion. This marks Salesforce’s most expensive acquisition to date, which says something since it has purchased 60 companies over the last 20 years.

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