Unilever, Uber, and DB Schenker are just a handful of companies who have joined the digital freight matching arena—an arena that has seen over $180 million in venture capital investments since 2011. With adoption rates of sophisticated transport management software by small and medium sized businesses growing, why are so many of the big players interested in this new model?
When we put together the top HR trends for 2017, we featured recruitment marketing, artificial intelligence/predictive analytics, and chatbots. And in 2018… we’ll see more of the same. As budgets continue to shrink for many smaller companies and HR departments, it seems that many businesses are taking longer to adopt certain trends than originally thought.
If you’re not using Facebook Messenger for customer service, 2018 is the year you need to start. According to a recent report from Gartner (available to clients), “by 2019, requests for customer support through consumer mobile messaging apps will exceed requests for customer support through traditional social media.” This means that sending an angry tweet or posting on your company’s Facebook wall won’t be as enticing or effective as firing over a quick message. (more…)
Has your workplace changed at all since you entered the workforce? Of course it has. The landscape of the modern workplace keeps evolving, and new ways to collaborate through technology will inevitably emerge to keep pace.
Collaboration technology has been around for about 30 years, in some form or other, with email being one of the earliest and most popular.
Businesses use collaboration technology to address challenges with team synchronization, space limitations, and availability. They look to collaboration functions such as file sharing, messaging capabilities, and secure storage to meet these challenges.
The expansion of this industry isn’t slowing down, either. The collaboration software market is expected to grow to $49.5 billion by 2021, up from $26.7 billion in 2016.
This growth will witness vendors rushing to keep up with technological disruptions while customers seek the most updated technology to maintain a competitive edge and continually improve collaboration.
2017 was an interesting year for social media: Facebook tried to pull Snapchat users to Instagram, Twitter doubled the character limit for tweets, and Pinterest started offering ad groups for more targeted advertising campaigns.
Using social media for marketing is considered a low cost, high return on investment (ROI) approach, so businesses are constantly testing ways they can leverage social media to establish their brand name and stay competitive.