3 reasons you need to start using Facebook Messenger for customer service

3 reasons you need to start using Facebook Messenger for customer service

If you’re not using Facebook Messenger for customer service, 2018 is the year you need to start. According to a recent report from Gartner (available to clients), “by 2019, requests for customer support through consumer mobile messaging apps will exceed requests for customer support through traditional social media.” This means that sending an angry tweet or posting on your company’s Facebook wall won’t be as enticing or effective as firing over a quick message. (more…)

3 workplace collaboration trends: How communication will change in 2018

3 workplace collaboration trends: How communication will change in 2018

Has your workplace changed at all since you entered the workforce? Of course it has. The landscape of the modern workplace keeps evolving, and new ways to collaborate through technology will inevitably emerge to keep pace.

Collaboration technology has been around for about 30 years, in some form or other, with email being one of the earliest and most popular.

Businesses use collaboration technology to address challenges with team synchronization, space limitations, and availability. They look to collaboration functions such as file sharing, messaging capabilities, and secure storage to meet these challenges.

The expansion of this industry isn’t slowing down, either. The collaboration software market is expected to grow to $49.5 billion by 2021, up from $26.7 billion in 2016.

This growth will witness vendors rushing to keep up with technological disruptions while customers seek the most updated technology to maintain a competitive edge and continually improve collaboration.

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The 3 most important social media marketing trends you’ll see in 2018

The 3 most important social media marketing trends you’ll see in 2018

2017 was an interesting year for social media: Facebook tried to pull Snapchat users to Instagram, Twitter doubled the character limit for tweets, and Pinterest started offering ad groups for more targeted advertising campaigns.

Using social media for marketing is considered a low cost, high return on investment (ROI) approach, so businesses are constantly testing ways they can leverage social media to establish their brand name and stay competitive.

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NPS survey best practices: How to nail your Net Promoter Score

NPS survey best practices: How to nail your Net Promoter Score

NPS is like the SATs of the business world: get a high score, and you’re bound for a successful future; get a low score, and no one will give you a chance. Much like nailing the SATs, you have to be well-prepared with your NPS survey in order to get the best results. That’s why knowing NPS survey best practices is essential to getting the most out of your NPS efforts. (more…)