[NEW RESEARCH – GetData] Small businesses are nothing without social media

[NEW RESEARCH – GetData] Small businesses are nothing without social media

Social media is the key to improving the digital presence of a small business, according to GetApp research. More than half of business owners and managers polled by GetApp say that social media has the biggest impact on their company’s digital presence.

Choosing from a list of brand building techniques, mobile web sites are another factor that have a significant impact on digital presence. According to the survey, more than 28% of respondents say that their mobile site has the biggest impact, compared to 7.6% who say that their company’s mobile app is the top method for building digital presence.

Interestingly, digital signage solutions in a company were deemed to be almost as effective as mobile apps, with 5.8% of respondents saying that it has the biggest impact on their brand’s digital presence. According to the survey, just 2.2% of respondents believe that NFC solutions such as Apple Pay and Samsung Pay reap the biggest benefit on digital presence.

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How to launch a successful SaaS product: Lessons from Beyoncé and Kanye

How to launch a successful SaaS product: Lessons from Beyoncé and Kanye

Kanye West’s new album The Life of Pablo was recently hailed by TechCrunch as the first SaaS album ever produced. If that’s true, it’s not a very good example of how to release a SaaS product. If albums are like SaaS applications, a much better example of how to launch a product comes from the Queen B herself, Beyoncé, with her new record Lemonade showcasing what can happen when you release an innovative product.

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[NEW RESEARCH – GetData] Small businesses still fumbling with Excel to manage their expenses

[NEW RESEARCH – GetData] Small businesses still fumbling with Excel to manage their expenses

Almost one third of small businesses are relying on manual processes to manage their expenses, according to new GetApp research. Of the small business owners and managers surveyed, 26.8 percent said that they currently use Microsoft Excel while 5.2% use paper-based methods to manage their business expenses.

More than a quarter of small businesses paneled said they use dedicated expense management software, while 15 percent rely on their accountant to take care of their expenses. A further 16.8 percent of those surveyed said they use their own system.

Taking these figures into account, almost three quarters of respondents are handling their expenses without using modern expense management platforms.

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