Rand Fishkin is the founder, face, soul, and self-styled Wizard of Moz. He’s built an SEO tool that industry experts love. But his success hasn’t always been easy. Rand has spoken before about the building of Moz.com and ending up $500,000 in debt. We caught up with Rand to talk about his life now, including his new role at Moz, the new keyword research tool he’s building, and the apps he loves to use. Oh, and his moustache.

Apps used by Rand Fishkin and MOZ.com

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Jira

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Pingdom

3 slack

Slack

4 office 365

Office 365

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15Five

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Balsamiq

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Buzzsumo

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7Geese

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Conspire

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Creative Cloud

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FounderDating

12 true social metrics

True Social Metrics

Why someone should consider signing up to Moz.com

Apps Moz used since day one

The reality of working with a growing team

Has Rand thought of leaving Moz?

Apps that Moz and Rand use

How Rand manages his ideas and projects

If Rand had to start over, how would he build and promote a new product?

The biggest mistake that Rand will never repeat again

Two factors that led Rand to make one terrible decision

What Rand did to rebuild himself

Did Rand ever want to throw in the towel?

The dichotomy of working in a small company vs. building a world-changing business

Rand’s involvement with Techstars

Common ground shared by successful entrepreneurs

SaaS startups to watch out for

The most recent app Rand has subscribed to

The secret behind Rand’s moustache upkeep

1 jira

Jira

2 pingdom

Pingdom

3 slack

Slack

4 office 365

Office 365

5 15five

15Five

6 balsamiq

Balsamiq

7 buzzsumo

Buzzsumo

8 7geese

7Geese

9 conspire

Conspire

10 creativecloud

Creative Cloud

11 founderdating

FounderDating

12 true social metrics

True Social Metrics