Almost a third of small businesses consider themselves to be too small to warrant using a CRM, according to new GetData Research.
32.6% of small business owners surveyed as part of GetApp’s GetData research felt that their organization is not big enough to implement a CRM. Moreover, 17.2% of small businesses panelled said they felt that CRMs are too expensive.
Perhaps surprisingly, 22.3% of people polled didn’t know what a CRM is, while 13.7% said they are unable to find a CRM that fits their small business.
Key research findings:
- Almost a third of SMBs surveyed believe their business is too small for choosing and implementing a CRM
- 22.3% of small business owners asked are not sure what CRM is
- 12.4% of employees don’t consider CRM to be valuable for their company
Details of the research:
Answers to the question: “What are the obstacles to you choosing and implementing a CRM in your organization?”
#1. My business is too small for a CRM (32.6 %)
#2. Other (22.6%)
#3. What’s a CRM? (22.3%)
#4. I think CRMs are too expensive (17.2%)
#5. I couldn’t find one that fits my business (13.7%)
#6. A CRM won’t add any value to my company (12.4%)
Demographics: Over 500 US-based respondents from a panel of SMBs (small and medium-sized businesses).
If you’re a tech journalist or blogger and would like custom research to use in your articles, please complete this research request form. Alternatively, if you have questions, please get in contact with Valeria at email@example.com.