Almost a third of small businesses consider themselves to be too small to warrant using a CRM, according to new GetData Research.
32.6% of small business owners surveyed as part of GetApp’s GetData research felt that their organization is not big enough to implement a CRM. Moreover, 17.2% of small businesses panelled said they felt that CRMs are too expensive.
Perhaps surprisingly, 22.3% of people polled didn’t know what a CRM is, while 13.7% said they are unable to find a CRM that fits their small business.
Key research findings:
- Almost a third of SMBs surveyed believe their business is too small for choosing and implementing a CRM
- 22.3% of small business owners asked are not sure what CRM is
- 12.4% of employees don’t consider CRM to be valuable for their company
Details of the research:
Answers to the question: “What are the obstacles to you choosing and implementing a CRM in your organization?”
#1. My business is too small for a CRM (32.6 %)
#2. Other (22.6%)
#3. What’s a CRM? (22.3%)
#4. I think CRMs are too expensive (17.2%)
#5. I couldn’t find one that fits my business (13.7%)
#6. A CRM won’t add any value to my company (12.4%)
Demographics: Over 500 US-based respondents from a panel of SMBs (small and medium-sized businesses).
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