Communication tools rule the workplace – and email is by far the best way to capture an employee’s attention, according to new GetData research.
Company-wide emails catch the attention of more than a half of employees, according to the research. On the other hand, one quarter of respondents prefer digital display screens, according to SMBs. Company-wide tweets are the least effective format for for grabbing employee’s attention – only chosen by 2% of people surveyed.
Key research findings:
- 58% of employees say that company-wide emails grab their attention more than any other form of internal communication
- Digital display screens are second most captivating communication tool, selected by 25% of respondents
- Only 6% of SMBs consider hallway banners the most effective way to capture their attention
Details of the research:
Answers to the question: “What communication tools in your workplace catch your attention most?”
#1. Company-wide emails (57.9%)
#2. Digital display screens (24.7%)
#3. Lobby poster board (6%)
#4. Hallway banners (5.8%)
#5. Mass memos (4%)
#6. Company-wide tweets (1.8%)
Demographics: Over 500 US-based respondents from a panel of SMBs (small and medium-sized businesses). Respondents are aged between 25 and 54 and have an average inferred annual income of $24k – $150k. This research was devised in collaboration with Mvix.
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