Employee communication and engagement is more important in the healthcare sector than any other industry, according to small business owners. An overwhelming majority of small businesses believe healthcare to be the sector where employee communication is most crucial, according to new GetApp research.

Almost half of small business owners polled believe healthcare is the industry where effective employee communication is most critical, ranking above education (17%) and hospitality (16%). On the other hand internal communication and engagement within retail (13%) and financial (6%) sectors are not deemed to be as vital.

It’s clear that from a small business owner’s point of view, employee communication in public services, such as healthcare and education, seems to be more important than in the private sector.


Key research findings:

  • More than 40% of respondents think healthcare is the industry where employee communication is most fundamental
  • The second most important industry for employee engagement was education
  • Only 6% of SMBs view the financial sector as the industry where employee communication is most essential

Details of the research:

Answers to the question: “For which industry do you consider employee communication/engagement most important?

#1. Healthcare – 43.4%

#2. Education – 17.4%

#3. Hospitality – 16%

#4. Retail – 13.4%

#5. Financial (Bank/Credit Unions) – 5.8%

#6. Other – 4%


Demographics: Over 500 US-based respondents from a panel of SMBs (small and medium-sized businesses). Respondents are aged between 25 and 54 and have an average inferred annual income of $24k – $150k. This research was devised in collaboration with Mvix.


If you’re a tech journalist or blogger and would like custom research to use in your articles, please complete this research request form. Alternatively, if you have questions, please get in contact with Valeria at valeria.rotterova@getapp.com.

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