Content marketing has saturated the online world, driving down quality content in a big way. We set out to understand what annoys people the most when it comes to the articles and blog posts they read online. Our research shows that the main frustration for a quarter of readers is poorly written content. Coming in at a close second with 22% are sensationalist headlines which fail to deliver.


Key research findings:

  • 25.8% of online readers say that they’re most annoyed by poorly written content
  • 22% claim that a sensationalist headline with lackluster content is what they’re most fed up with
  • 19.4% are frustrated by obvious attempts at selling with content that’s too self-promotional

More details about the research:

Answers to the question: “What annoys you most about the blog posts you read these days?”

#1: Poorly written (25.8%)

#2: Sensationalist headline that doesn’t deliver (22%)

#3: Obvious attempt at selling (19.6%)

#4: Doesn’t teach me anything  (15%)

#5: Isn’t unique- seen it before (8.8%)

#6: Wrong length (5.6%)

#7: Other (3.2%)


Demographics: 500 US-based respondents from a panel of internet users. Respondents are aged between 25 and 54 and have an average inferred annual income of $24k – $150k.


If you’re a tech journalist or blogger and would like custom research to use in your articles, please complete this research request form. Alternatively, if you have questions, please get in contact with Sançar at sancar.sahin@getapp.com.

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