Fact: your business will live or die depending on how efficiently you can find potential customers. This is lead generation – and with 20 years of marketing experience David T. Scott has literally written the book on it with The New Rules of Lead Generation.

David joined me on the podcast to talk more about how to begin a lead generation plan, the key differences between B2B vs. B2C lead generation, and to reveal his go-to lead generation business software and apps.

You can read more about David T. Scott on his site ScottOnMarketing.com or pick up one of his two books: The New Rules of Lead Generation or The Essential Guide to Small Business Marketing.

Additionally, you can follow David on Twitter @ScottOnMktg

[sc_embed_player fileurl=”http://traffic.libsyn.com/getapp/001_definition_of_lead_generation.mp3″] What is your definition of lead generation?

[sc_embed_player fileurl=”http://traffic.libsyn.com/getapp/002_initial_steps_in_lead_generation.mp3″] What are the first steps in lead generation?

[sc_embed_player fileurl=”http://traffic.libsyn.com/getapp/003_lead_generations_old_rules_vs_the_new.mp3″] How have the rules of lead generation changed?

[sc_embed_player fileurl=”http://traffic.libsyn.com/getapp/004_getting_started_with_your_own_lead_generation.mp3″] Where do you get started with lead generation?

[sc_embed_player fileurl=”http://traffic.libsyn.com/getapp/005_how_to_identify_problems_in_your_lead_conversions.mp3″] How to identify problems in your lead generation tactics?

[sc_embed_player fileurl=”http://traffic.libsyn.com/getapp/006_b2b_and_b2c_tactics_of_lead_qualification.mp3″] What is the difference between B2B and B2C lead qualification?

[sc_embed_player fileurl=”http://traffic.libsyn.com/getapp/007_when_to_throw_in_the_lead_generation_towel.mp3″] When should you give up on lead generation?

[sc_embed_player fileurl=”http://traffic.libsyn.com/getapp/008_salesforce_as_part_of_lead_generation.mp3″] How does Salesforce form part of your lead generation and what role does Marketo play in the mix?

[sc_embed_player fileurl=”http://traffic.libsyn.com/getapp/009_his_top_two_salesforce_integrations.mp3″] Why are Infer and TechValidate such great Salesforce intergrations?

[sc_embed_player fileurl=”http://traffic.libsyn.com/getapp/010_about_gigya.mp3″] What does Gigya do?

[sc_embed_player fileurl=”http://traffic.libsyn.com/getapp/011_why_he_signed_up_to_Vidyard.mp3″] Why did you sign up to Vidyard’s video marketing platform?

[sc_embed_player fileurl=”http://traffic.libsyn.com/getapp/012_who_is_the_book_for.mp3″] Who is The New Rules of Lead Generation for?