Small businesses are being lured by cloud apps because of their simplicity and setup speed, according to new GetData research. When asking a panel of SMBs what the main benefits of a cloud-based business software are compared to installed, ease of deployment, and speed of implementation came out on top.
Key research findings:
- More than one third of the SMB panel favor cloud-based software because it’s easier to deploy than installed software.
- Faster implementation times was the second biggest benefit of choosing cloud-based software over installed.
- The need for less IT support was also considered a benefit, with over 13% of the panel citing this as their main benefit.
More details about the research:
Answers to the question: “What is the largest benefit of cloud-based business software vs. installed?”
#1: Easier to deploy and manage (38.7%)
#2: Quicker to implement (14.6%)
#3: Less IT support needed (13.2%)
#4: Ease of use (13%%)
#5: Lower cost (12.4%)
#6: Greater security (4.6%)
#7: Other (3.6%)
Demographics: 500 US-based respondents from a panel of small businesses owners. Respondents are aged between 25 and 54 and have an average inferred annual income of $50k – $150k.
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