GetApp Lab

[NEW RESEARCH – GetData] Keeping it simple: the real reason SMBs switch to cloud apps

Small businesses are being lured by cloud apps because of their simplicity and setup speed, according to new GetData research. When asking a panel of SMBs what the main benefits of a cloud-based business software are compared to installed, ease of deployment, and speed of implementation came out on top.

Key research findings:

More details about the research:

Answers to the question: “What is the largest benefit of cloud-based business software vs. installed?”

#1: Easier to deploy and manage (38.7%)

#2: Quicker to implement (14.6%)

#3: Less IT support needed (13.2%)

#4: Ease of use (13%%)

#5: Lower cost (12.4%)

#6: Greater security (4.6%)

#7: Other (3.6%)

Demographics: 500 US-based respondents from a panel of small businesses owners. Respondents are aged between 25 and 54 and have an average inferred annual income of $50k – $150k.

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Categories: Independent SaaS and SMB industry research
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Sançar Sahin :Sançar is an online marketer with experience in writing, content creation, and research. He has launched various web and mobile projects, produced radio programs for the BBC, and has also self-published a book. In his spare time, Sançar loves to mix his two passions; traveling and photography.