GetApp Lab

[NEW RESEARCH – GetData] Facebook dominates as the place to follow companies online

We asked over 1,000 social media users on which social network they’re more likely to follow a company. While almost half would choose not to follow a brand or company online, when choosing between Twitter and Facebook, the contrast was stark. Over 40 percent of the panel said that they prefer to follow a company on Facebook, with just over 10 percent opting for Twitter.

Key research findings:

More details about the research:

Answers to the question: “If you’re a fan of a website that produces news, blogs, etc., on which social media outlet are you most likely to follow them?”

#1: I don’t follow websites on social (47.3%)

#2: Facebook (41.2%)

#3: Twitter (10.5%)

#4: Other (1.1%)

Demographics: Over 1,000 US-based respondents from a panel of social media consumers. Respondents are aged between 25 and 54 and have an average inferred annual income of $24k – $150k.

If you’re a tech journalist or blogger and would like custom research to use in your articles, please complete this research request form. Alternatively, if you have questions, please get in contact with Sançar at

Categories: Independent SaaS and SMB industry research
Tags: home
Sançar Sahin :Sançar is an online marketer with experience in writing, content creation, and research. He has launched various web and mobile projects, produced radio programs for the BBC, and has also self-published a book. In his spare time, Sançar loves to mix his two passions; traveling and photography.