We asked over 1,000 social media users on which social network they’re more likely to follow a company. While almost half would choose not to follow a brand or company online, when choosing between Twitter and Facebook, the contrast was stark. Over 40 percent of the panel said that they prefer to follow a company on Facebook, with just over 10 percent opting for Twitter.
Key research findings:
- 41.2% of consumers say they are more likely to follow a company on Facebook
- Only 10.5% are more likely to keep up with a company’s updates via Twitter
- 47.3% of the panel say they don’t follow any companies on social media
More details about the research:
Answers to the question: “If you’re a fan of a website that produces news, blogs, etc., on which social media outlet are you most likely to follow them?”
#1: I don’t follow websites on social (47.3%)
#2: Facebook (41.2%)
#3: Twitter (10.5%)
#4: Other (1.1%)
Demographics: Over 1,000 US-based respondents from a panel of social media consumers. Respondents are aged between 25 and 54 and have an average inferred annual income of $24k – $150k.
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