GetApp Lab

[NEW RESEARCH – GetData]: Only 15 percent of students with business app idea can afford to create it

New GetData research has identified that although a large percentage of students claim to have had an idea for a business app or software, only a small minority can afford to create it.

Key research findings:

As part of GetApp’s independent research program, GetData, new research has been released revealing that more than 70 percent of US college students have had an app or software idea that could improve business. The research also identified that, although a large percentage of students have had business app ideas, only 15 percent feel they have the financial means to create and develop their idea.

More details about the research:

Answers to the question: “Have you ever had an idea for a business app or software that could improve business?”

Yes: 70.2%

No: 29.8%

Answers to the question: “Do you feel that you could afford to create your app idea?”

Yes: 15.6%

No: 84.4%

Demographics: 2000 US-based male (60%) and female (40%) respondents from a panel of students between the ages of 18 and 25.

This GetData research was conducted to help better understand the extent to which financial barriers are disrupting the emergence of new cloud business apps in the SaaS industry.

If you’re a tech journalist or blogger, and would like custom research doing to use in your articles, please complete this research request form. Alternatively, if you have questions, please get in contact with Sançar at

Categories: Independent SaaS and SMB industry research
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Sançar Sahin :Sançar is an online marketer with experience in writing, content creation, and research. He has launched various web and mobile projects, produced radio programs for the BBC, and has also self-published a book. In his spare time, Sançar loves to mix his two passions; traveling and photography.