Social media is the key to improving the digital presence of a small business, according to GetApp research. More than half of business owners and managers polled by GetApp say that social media has the biggest impact on their company’s digital presence.

Choosing from a list of brand building techniques, mobile web sites are another factor that have a significant impact on digital presence. According to the survey, more than 28% of respondents say that their mobile site has the biggest impact, compared to 7.6% who say that their company’s mobile app is the top method for building digital presence.

Interestingly, digital signage solutions in a company were deemed to be almost as effective as mobile apps, with 5.8% of respondents saying that it has the biggest impact on their brand’s digital presence. According to the survey, just 2.2% of respondents believe that NFC solutions such as Apple Pay and Samsung Pay reap the biggest benefit on digital presence.


Key findings:

  • More than 56% of small businesses say that social media has the greatest impact on their digital presence.
  • Mobile web sites have more of an impact on digital presence than mobile apps, say SMBs (28.7% vs 7.6%).
  • NFC technology has the least impact on a small business’ digital presence.

Details of the research:

Answers to the question: “Which of these impacts the digital presence of your business the most?”

#1. Social media – 56%

#2. Mobile web site – 28.4%

#3. Mobile app – 7.6%

#4. Digital signage in the business – 5.8%

#5. NFC (e.g. Apple Pay, Samsung Pay) – 2.2%

Demographics: Over 500 US-based respondents from a panel of SMBs (small and medium-sized businesses). Respondents are aged between 25 and 54 and have an average inferred annual income of $24k – $150k. This research was devised in collaboration with Mvix.

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