When purchasing new business software, more than 90 percent of SMBs would prefer to receive best practice feedback, as opposed to traditional functionality training.
Key research findings:
- More than 90% of the SMBs asked said that being provided with best practice feedback would be preferred when buying new business software
- Of the 93.7% who would prefer it, almost 50% said it is “very important”
- Only 6.3% of the panel didn’t think best practice feedback was important
More details about the research:
Answers to the question: “When purchasing new business software, how important is receiving ‘best practice’ feedback from the software vendor, vs. just receiving traditional functionality training?”
#1: Nice to have, but not critical (48.8%)
#2: Very important (44.9%)
#3: Not important (6.3%)
Demographics: Over 500 US-based respondents from a panel of small businesses owners. Respondents are aged between 25 and 54 and have an average inferred annual income of $50k – $150k.
This research was conducted to better understand what businesses want from a software providers when purchasing new business software. This research can help improve the customer service process for software vendors.
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