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[NEW RESEARCH – GetData] “Software providers! Give us best practice feedback”, say over 90% of SMBs

When purchasing new business software, more than 90 percent of SMBs would prefer to receive best practice feedback, as opposed to traditional functionality training.

Key research findings:

More details about the research:

Answers to the question: “When purchasing new business software, how important is receiving ‘best practice’ feedback from the software vendor, vs. just receiving traditional functionality training?”

#1: Nice to have, but not critical (48.8%)

#2: Very important (44.9%)

#3: Not important (6.3%)

Demographics: Over 500 US-based respondents from a panel of small businesses owners. Respondents are aged between 25 and 54 and have an average inferred annual income of $50k – $150k.

This research was conducted to better understand what businesses want from a software providers when purchasing new business software. This research can help improve the customer service process for software vendors.

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Categories: Independent SaaS and SMB industry researchUncategorized
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Sançar Sahin :Sançar is an online marketer with experience in writing, content creation, and research. He has launched various web and mobile projects, produced radio programs for the BBC, and has also self-published a book. In his spare time, Sançar loves to mix his two passions; traveling and photography.