As a small or medium-sized business, choosing cloud software– whether it’s to manage your client portfolio, keep up-to-date with your HR processes or to keep your finances in check– can be a time-consuming and, to many, a daunting process.


Key Research Findings:

  • SMBs want easy-to-use cloud software that focusses on keeping their data secure
  • Scalability isn’t that important
  • SMBs want cloud apps that work ‘out of the box’, without having to rely on customer support

GetApp’s latest research has shown that security is the top most considered factor by SMBs when on-boarding new business apps, with over 21 percent of respondents agreeing. Additionally, and perhaps surprisingly, a cloud app having ‘good customer support‘ was only important to 5.3 percent of the panel asked, suggesting that SMBs demand a product that works ‘out of the box‘ and don’t expect to have much interaction with support staff.


More details about the research:

Answers to the question: “When choosing a cloud-based solution for your business, what do you value most?”

#1: Security (21.2%)

#2: Ease of use (20.7%)

#3: Affordability (13.3%)

#4: Range of features (13.2%)

#5: Flexibility (7.1%)

#6: Integrations available (6.3%)

#7: Good customer support (5.3%)

#8: Peer reviews (5.2%)

#9: Speed of implementation (3.9%)

#10: Scalability (3.8%)

Demographics: 1000 USA-based respondents from a panel of small and medium-sized business owners, between the ages of 24 and 54, with an average inferred income of between $50k-$150k+.


This research was conducted as part of GetApp’s independent research program, GetData. The research was carried out to better understand what SMBs consider to be important when choosing cloud business apps for their organizations.

If you’re a tech journalist or blogger, and would like custom research doing to use in your articles, please complete this research request form. Alternatively, if you have questions, please get in contact with Sançar at sancar.sahin@getapp.com.

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